Creating messages for your company? Don’t be too specific. Because your message needs to last at least a year if you want it to penetrate the minds of your target audiences.
Got six separate product messages? Great. They all ladder up to something – some problem your company solves, some reason you exist. Talk about THAT. In PR we called it the ‘Umbrella Message’.
The pillars and proof points underneath the Umbrella Message may change, but a great Umbrella Message stays the same.
Take the time to define a distilled, compelling, short Umbrella Message. It’s worth it!
Not sure how to crush your next presentation? Navigate tough questions? Need some pragmatic, actionable communications advice? Consider Office Hours with Lisa, a great way to get bite-sized, personalized coaching. And there are tons of resources in poseycorp’s newsletter – subscribe here. Get some skills! Because it’s the great communicators who create the change they want to see in the world!
