It’s my profound hope that as you built your business and personal goals in 2018, you included becoming a great communicator! Of course you did – because you know that nothing will serve you and your vision better than developing exceptional … [Read more...] about Media? Speaking? What will you master in 2018?
Welcome to the New Year!
Oh my – it’s 2018 already! Welcome to a whole new year, which will be full of new opportunities to capture and new obstacles to surmount. Your business may have grown so much that you find yourself becoming a bit of a public figure. Some people … [Read more...] about Welcome to the New Year!
Six things tech CMOs need to know about PR
PR in the technology industry feels a lot like PR in Hollywood – it’s all about the ‘buzz’. A hot start up may never have shipped a single thing, but if everyone’s talking about it, that’s all that matters! And the press up here are a bit too cozy … [Read more...] about Six things tech CMOs need to know about PR
VCs want to reduce risk – help them!
Even though it is ten years old, the PMARCA Guide to Start Ups is still exceptionally useful. Today let’s look at one of its key points about venture capitalists. They want to reduce risk. So, as a founder going to meet with a VC, what Mark … [Read more...] about VCs want to reduce risk – help them!
Withhold your details
In the tech industry, we spend an ENORMOUS amount of energy on what to build. Founders start with analyzing the problem that exists in the market. You come up with a new way to solve it. You envision how your solution should work. You define the user … [Read more...] about Withhold your details
Calm is contagious
It may be hard to keep your amygdala in its place when you’re giving a keynote or doing a media interview, but it’s even more of a challenge to govern your amygdala day in and day out. When you are the leader, though, it’s essential. When you are … [Read more...] about Calm is contagious
Your brain in a media interview
Your amygdala is not your friend in a keynote speech. That little almond-sized tyrant is just as much of an obstacle when you’re in a media interview. Being a great spokesperson requires a ton of real time impulse control. In a media interview you … [Read more...] about Your brain in a media interview
Your lizard brain and stage fright
Your amygdala, that almond-sized tyrant in your brain, does serve some great functions, but it’s hell on keynote preparation! To my knowledge no tiger has every charged the stage and eaten anyone giving a speech, but your amygdala acts like the … [Read more...] about Your lizard brain and stage fright
Impulse control is a high order bit!
Last week we talked about the limbic brain. Everyone has one, but a lot of people don’t realize they do. They have no idea that the amygdala, a part of our brain not much bigger than an almond, governs our fight or flight response. It secretes … [Read more...] about Impulse control is a high order bit!
Engage your lizard brain!
In Tim Ferriss’s Tools of Titans, Chris Sacca said this: “Whether you are raising money, pitching your product to customers, selling the company, or recruiting employees, never forget that underneath all the math and the MBA bulls**t talk, we are all … [Read more...] about Engage your lizard brain!
