poseyblog is trying something new in 2020 – we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter – subscribe here!
When it comes to the virus and the economy, there are so many questions and so few answers. Not knowing is really frustrating. Especially when you’re a leader who is supposed to know – a CEO, a team leader, a parent. But sometimes you just don’t have an answer. The courageous thing is to say so.
“How can our office open safely again? What’s going to happen with the economy and our business?”
“I don’t know yet. We’re working on it. We’ll share news as soon as we have it.”
These three sentences are a complete and legitimate statement for media or employees. That’s all we can expect of any leader in such an uncertain situation. When you DO know, you’ll tell us. Don’t speculate. Don’t make something up. That can do real damage. Be courageous. Say I don’t know.
It takes even more courage to offer not a corporate platitude but a vulnerable and true statement about structural racism. “My team and I are educating ourselves. We are committed to making change that matters. We’ll announce the specifics of our plan very soon.”
Actions always speak louder than words. Truthful words that show your willingness to learn can be the vital first step toward real and necessary action.
Your business must scale, and you must scale with it. Great communicators create the change they want to see in the world. poseycorp helps innovators build powerful messages and the skill to deliver them so they can break through the noise and be heard! Click here to receive pragmatic communications advice in your inbox every month.