My favorite kind of communicators are people who understand that communication is a discipline, a skill that must be taken seriously. They invest time and energy not just in creating content, but in learning how to deliver it well too.
Are you a disciplined, committed communicator? If so, you haven’t had a tantrum about how much work it is to communicate well for a long time. You have embraced the requirements. You manage your calendar – you routinely build in time to get all of the help and support you need to do a great job in an external talk, a media interview, an All Hands.
I know CEOs who get coaching every single time they have a major announcement or speech. Are they just terrible spokespersons? Not at all. They know exactly how much it matters to do well and they do not mess around.
There is no “one and done” with learning the skills to be a great communicator. Embracing that truth is the essence of mastery.
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