“Perception is reality.” Lee Atwater coined this phrase in political campaigning because he understood that what people think is more powerful than what’s true.
Objectivity does not exist.
This can be super frustrating, but it’s TRUE.
People do not automatically see the world the way you see the world. Each of us inhabits an independent, distinct universe.
So how can you invite others to see what you see? Understand your audience! What do they care about?? What are their biggest hopes and fears? A CISO at a multi-national corporation has a very different feeling about A2A than an engineer rocking with 20 agents on their system at home.
When you know what your audience needs and the language they use to talk about what matters to them, you can deliver a message that lands. If you wing it, your message might bounce off of their uncomprehending or uninterested heads.
Do you want to persuade someone? Be a gracious guest in their world as you invite them into yours.
Take the risk out of being in the spotlight! I can prepare you, your teams and your leaders to tell your company’s story with confidence, shape the industry and maybe even change the world.
Need some pragmatic, actionable communications advice? There are tons of resources in poseycorp’s newsletter – subscribe here. Become a change agent by becoming a great communicator!
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