What makes a great spokesperson? Skill for sure. Quality of content, absolutely. But there’s a third component that can be overlooked: attitude and intention.
Soundbites and stories stick in peoples’ heads. You can deliver high-quality stories and soundbites with mediocre skill and get by. But a great story in the hands of a skilled communicator? Breathtaking!
High quality content is also clear, incisive, repeatable, and accessible. It engages our minds but doesn’t make us work so hard that we get lost in your words. Clarity is a discipline, part of every great communicator’s skill set. A clear, compelling, useful talk, podcast, or panel appearance is something we recognize and savor!
If you strive to be a great communicator, your delivery skills and the quality of your content are essential, but you can do more.
When you speak, are you adding value to the existing industry conversation? Are you giving us, who gave our time and attention to listen to you, new insights, solutions, invitations?
Anyone who’s worked with me knows my mantra: Every talk you give is a GIFT, not a performance. Delivering a gift when you speak is 100% about attitude and intention.
Skill + content + intention = magic!
Take the risk out of being in the spotlight! I can prepare you, your teams and your leaders to tell your company’s story with confidence, shape the industry and maybe even change the world.
Need some pragmatic, actionable communications advice? There are tons of resources in poseycorp’s newsletter – subscribe here. Become a change agent by becoming a great communicator!
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