[note - most of this piece is a repeat from a 2017 post, but that’s on purpose] Gearing up to deliver a major new innovation to the world this fall? That’s awesome! Before you fling your great new idea out into the world, read … [Read more...] about Featherbedding!
Paving new neural pathways
Brains, and humans, like patterns. Our brains are wired to lay down neural pathways and then to encourage us, via clever deployment of hormones like cortisol and dopamine, to stick to those pathways. Your brain knows that if you do what has kept you … [Read more...] about Paving new neural pathways
Pick yourself up after the crash
Ryan Holiday’s The Obstacle Is The Way, one of my favorite books, is the perfect read for anyone going through a crisis. When something horrible happens, our nervous systems can really impede our ability to make good decisions. You must make … [Read more...] about Pick yourself up after the crash
Say you’re sorry!
Oh F***. You and your company are having a WFIO moment. There’s a horrible crisis and your constituents want answers – your investors, your customers, your team, the press. What do you do? Well, first, you need facts. What actually happened? … [Read more...] about Say you’re sorry!
Seven tips for surviving litigation with your reputation intact
Maybe it’s because I’m reading Brotopia, Emily Chang’s book about sexism in the technology industry, maybe it’s because I recently did an Ask Me Anything about crisis communications with the fabulous Paul Wilke of Upright Position Communications. For … [Read more...] about Seven tips for surviving litigation with your reputation intact
Amazing or useless? PR can be both
This June we’re debunking common myths about PR on poseyblog. The role of PR in the sales – especially business to business sales - is something that causes people so much angst. So let’s dive into it. Huge PR Myth #4: Press coverage is essential to … [Read more...] about Amazing or useless? PR can be both
Influence, not control!
Public relations stirs up powerful emotions – it’s a rare CEO who isn’t totally captivated by her picture on the cover of Wired Magazine. I’m not a PR person anymore, but I was one for 25 years. So, to help the companies dying for great coverage and … [Read more...] about Influence, not control!
What you believe impacts how you communicate
Here in San Francisco and Silicon Valley, there are two kinds of people: those who think HBO’s Silicon Valley is the most hilarious thing on television ever, and those who can’t stand it because it’s too painfully true to life. I’m in the most … [Read more...] about What you believe impacts how you communicate
How you feel physically impacts how you communicate
Desperately jet lagged after an 18 hour flight to Asia? Your local PR person wants you to go straight to the TV studio? Nope. You need a nap, a shower and some food before you do any media interviews. About to go on stage for your big keynote? … [Read more...] about How you feel physically impacts how you communicate
How you feel emotionally impacts how you communicate
Twenty-five years ago I was a happy PR girl engaged to a spectacular man. He was killed in a helicopter crash four months before our wedding. For months afterwards I was the worst communicator in the world. I was so broken and preoccupied I could … [Read more...] about How you feel emotionally impacts how you communicate
