Hello budding brilliant communicators! So, assuming last week’s post convinced you that you really need to understand your audiences to be a great communicator, you may be wondering ‘Now what? How do I get into my audience’s heads? How do I give them … [Read more...] about School yourself with the ‘who what what’ table!
What people want matters. Understanding who you’re talking to and what they care about is the fourth thing every great communicator does: A great communicator steeps herself in context when she speaks. For example, the three minute presentation … [Read more...] about What do people want?
So far we know that great communicators have a provocative and useful idea and tell great stories. The third of the six things every great communicator does is develop an audience mindset: it’s not about you, it’s about them! "A speech is a gift, … [Read more...] about A speech is a gift, not a performance!
Last week I told you that great communicators tell stories. How, you may ask, does one create a great story?? Thank heavens for the Internets! When I’m helping clients develop stories, we look at these three well known models. First – the classic … [Read more...] about Three great story formulas
The CTO is always my favorite member of a leadership team. Most people are dying to work with CEOs, but not me. I love innovators. I love engineers. Why? Because there’s nothing more inspiring than humans who create things. Because great … [Read more...] about I’ll take the engineer!
Turns out that stories are drugs. Telling powerful stories is one of the six things every great communicator does. Why? Because our brains recognize that timeless pattern and wants to know what happens next. In her latest book, Rising Strong, … [Read more...] about Your brain on stories!
It’s very exciting to work on a big keynote, to have a chance to stand on a stage and tell the world your brilliant idea. Great communicators, though, invest as much energy on internal audiences as external audiences. Why? Because who makes your … [Read more...] about Inside matters more than outside!
There are six things every great communicator does – whether you’re giving a huge keynote or trying to run an effective senior staff meeting. The first: You have a truly provocative, useful idea. What does provocative mean in this context? It … [Read more...] about Alchemic ideas
You don’t have to be Steve Jobs to be a great communicator - every innovator can capture the power of communicating well. And you must! If you want to shape your idea’s destiny, find your eloquence and speak out! There are six basic components to … [Read more...] about Six things every great communicator does
I have met so many really accomplished and talented people who think that they can only be great presenters if they somehow morph into Steve Jobs. Look, Steve Jobs was a legendary presenter. One of a kind. And that’s the point. There was only one of … [Read more...] about Be yourself. Really.