Maybe it’s because I’m reading Brotopia, Emily Chang’s book about sexism in the technology industry, maybe it’s because I recently did an Ask Me Anything about crisis communications with the fabulous Paul Wilke of Upright Position Communications. For … [Read more...] about Seven tips for surviving litigation with your reputation intact
What you believe impacts how you communicate
Here in San Francisco and Silicon Valley, there are two kinds of people: those who think HBO’s Silicon Valley is the most hilarious thing on television ever, and those who can’t stand it because it’s too painfully true to life. I’m in the most … [Read more...] about What you believe impacts how you communicate
How you feel physically impacts how you communicate
Desperately jet lagged after an 18 hour flight to Asia? Your local PR person wants you to go straight to the TV studio? Nope. You need a nap, a shower and some food before you do any media interviews. About to go on stage for your big keynote? … [Read more...] about How you feel physically impacts how you communicate
How you feel emotionally impacts how you communicate
Twenty-five years ago I was a happy PR girl engaged to a spectacular man. He was killed in a helicopter crash four months before our wedding. For months afterwards I was the worst communicator in the world. I was so broken and preoccupied I could … [Read more...] about How you feel emotionally impacts how you communicate
How you feel about yourself impacts how you communicate
My Dad always used to say, “Whether you think you can or you can’t, you’re right.” My Dad (and Henry Ford, who coined the phrase) were right. It drove me crazy when he said this, because I knew he was right. I’d go off in a huff to tackle whatever … [Read more...] about How you feel about yourself impacts how you communicate
How you see yourself impacts how you communicate
You’re an authentic, open, relatable person. You love to listen. Being a good person is important to you. You’ve seen so many a**holes in Silicon Valley. The last thing you ever want to do is look in the mirror and feel like one of them. These … [Read more...] about How you see yourself impacts how you communicate
Here’s a great PR tip: avoid committing fraud
Hey great communicators! Don’t lie. Don’t defraud your investors, your customers, the press, federal regulators. Don’t lie so egregiously over so many years that the SEC comes after you. I’ve been in Silicon Valley for more than twenty years. Have … [Read more...] about Here’s a great PR tip: avoid committing fraud
Getting started: Getting help
OK future great communicators! You’ve done a ton of work on creating and testing your message, really learning your audiences and building out a great communications plan. Now you’re ready to execute. Who will help you?? There are a ton of PR … [Read more...] about Getting started: Getting help
Getting started: Identify your audiences
You know that great communicators deliver amazing messages that their audiences love. To do that, you have to know who your audiences are and what they care about! Who are your audiences? Think about every aspect of your business. Your … [Read more...] about Getting started: Identify your audiences
Where and how to start
OK, so I’m always saying you must become a great communicator. Yes, you say, I get it! I know I have to tell the world about my great idea/new company/new product in the best way that I can! But where do I start? First of all, let’s talk about … [Read more...] about Where and how to start
