I recently worked with a CEO to prep him for a broadcast media tour. Throughout the whole training, my sage colleague Peter Shaplen kept reinforcing two essential points: keep it simple and make it personal. TV audiences, who get maybe 1 – 3 … [Read more...] about Simple and personal
Sometimes a 1:1 is harder than a keynote!
Your head of sales isn’t happy and wants to meet at 3, your 16 year old said last night she wants to spend the summer in Asia alone, your largest customer just sent an ominously vague e-mail demanding a call immediately. Yikes!! Conversations like … [Read more...] about Sometimes a 1:1 is harder than a keynote!
Practice = confidence = fluency
Why is it worth actually practicing your communications skills? Why is it worth investing energy to learn techniques, to sharpen your messages, to spend time on the stage before the speech? If you aren’t prepared you can appear pre-occupied and … [Read more...] about Practice = confidence = fluency
Everything you do communicates with your customers
poseycorp’s position is that nothing will serve you and your vision better than developing exceptional communication skills. As Stephen Covey says “Communication is the most important skill in life.” I believe this strongly enough that I’ve built my … [Read more...] about Everything you do communicates with your customers
How you feel impacts how you communicate
The last three posts have not specifically been about communication, they’ve been about what it feels like to be in a leadership position – how people project ‘boss’ onto you and lose sight of who you really are, how the leadership mantle depletes … [Read more...] about How you feel impacts how you communicate
Circles, Arrows and Saatchi & Saatchi
On July 29, Saatchi & Saatchi Chairman Kevin Roberts, surmising about why women in his firm choose to opt out of becoming creative directors, said, “Their ambition is not a vertical ambition, it's this intrinsic, circular ambition to be happy.” … [Read more...] about Circles, Arrows and Saatchi & Saatchi
You the person and you ‘the boss’
You may be a wonderfully open and supportive CEO, a department head, a team leader. You may be completely fair-minded and welcome frank discussion in every strategy discussion. And still, people who work for you may resent you, or be afraid of … [Read more...] about You the person and you ‘the boss’
My favorite spokesperson homilies
During 30 years in PR I trained hundreds of spokespersons to talk to the press. As it turns out, the things that good spokespersons do apply equally well to any form of communication. Behold, my favorite spokesperson homilies, with applications for … [Read more...] about My favorite spokesperson homilies
Seven lessons from a seasoned litigation communicator
This week poseycorp’s working remotely at the Utah State Bar Summer Convention in sunny Coronado, California. Mostly because that’s where my Dad is this week, and I want to be where he is! Besides, I like being surrounded by lawyers, having spent a … [Read more...] about Seven lessons from a seasoned litigation communicator
Humans aren’t coin-operated
You are an innovator with a beautiful idea. You have a plan to turn that beautiful idea into a business. Now all you need is a team. So, how do you get the best people? How can you ever afford them?? Money is not the only thing you have to offer … [Read more...] about Humans aren’t coin-operated
