Even if you have an amazing company, a wonderful story to tell and artful messages and soundbites to tell it, you need more to get any decent reporter to write about you. You need third party validation - customer references, independent data, … [Read more...] about Don’t assume they’ll believe you
Getting started: Test your message
OK, Magellan! You’ve identified your audiences and their concerns. You’ve mapped the new planet that your audiences inhabit. You’re learning a ton. You’re ready to test the messages you’ve created. Our world is noisy, chaotic and … [Read more...] about Getting started: Test your message
Engage your lizard brain!
In Tim Ferriss’s Tools of Titans, Chris Sacca said this: “Whether you are raising money, pitching your product to customers, selling the company, or recruiting employees, never forget that underneath all the math and the MBA bulls**t talk, we are all … [Read more...] about Engage your lizard brain!
