Let me state the obvious: The three minute presentation you give at a university recruiting day should be radically different from your board meeting. The language you use at a biotech conference to a bunch of doctors is different from the language you use at a PTA meeting.
A great communicator steeps herself in context when she speaks. She understands the culture, the concerns, the language of her audience. How can you successfully inhabit your audience’s world?
In my years in corporate media relations I learned there was no chance of getting our messages turned into news stories unless our messages were:
- highly relevant to the concerns of the reader
- genuinely newsworthy
- supported by third party data
- brief
You can apply these same criteria every time you prepare to communicate – to any audience – and you will be miles ahead of speakers who don’t bother.
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