If you want to do a terrible media interview, don’t have a plan. Don’t be clear about your business objective, don’t define a communications objective that will help you achieve your business objective, and definitely don’t have messages or proof points. Oh, and then, say a lot of dumb, ill-considered things that will haunt you forever once they’re online. Got it?
Now, if you want to do a great media interview, start at the beginning. Media relations is part of marketing. Whenever you do any marketing, you’re trying to achieve a business objective, right? Same goes for any press interactions. Are you talking to this reporter to burnish your company’s brand? To attract customers? Investors? Partners? Employees?
Once you’ve nailed your business objective, it informs your communications objective, which informs your messages and all of the content you assemble to dazzle the reporter. So, start at the beginning! Plan!
Not sure how to crush your next presentation? Navigate tough questions? Need some pragmatic, actionable communications advice? Consider Office Hours with Lisa, a great way to get bite-sized, personalized coaching. And there are tons of resources in poseycorp’s newsletter – subscribe here. Get some skills! Because it’s the great communicators who create the change they want to see in the world!
