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Media? Speaking? What will you master in 2018?

Lisa Poulson / January 11, 2018 / Communication, Leadership /

Communication, Leadership

It’s my profound hope that as you built your business and personal goals in 2018, you included becoming a great communicator! Of course you did – because you know that nothing will serve you and your vision better than developing exceptional … [Read more...] about Media? Speaking? What will you master in 2018?

Welcome to the New Year!

Lisa Poulson / January 4, 2018 / Communication, Leadership /

Communication, Leadership

Oh my – it’s 2018 already! Welcome to a whole new year, which will be full of new opportunities to capture and new obstacles to surmount. Your business may have grown so much that you find yourself becoming a bit of a public figure. Some people … [Read more...] about Welcome to the New Year!

Your brain in a media interview

Lisa Poulson / November 23, 2017 / Communication, Media Spokesperson /

Your amygdala is not your friend in a keynote speech. That little almond-sized tyrant is just as much of an obstacle when you’re in a media interview. Being a great spokesperson requires a ton of real time impulse control. In a media interview you … [Read more...] about Your brain in a media interview

Engage your lizard brain!

Lisa Poulson / November 2, 2017 / Communication, Leadership, Persuasion /

In Tim Ferriss’s Tools of Titans, Chris Sacca said this: “Whether you are raising money, pitching your product to customers, selling the company, or recruiting employees, never forget that underneath all the math and the MBA bulls**t talk, we are all … [Read more...] about Engage your lizard brain!

Don’t Be An Ostrich

Lisa Poulson / September 28, 2017 / Communication, Evangelism, Leadership /

Communication, evangelism, leadership

There’s a foundational mistake behind any and every communications failure: not taking communication seriously. Know this - it’s the soft skills that will elevate or sink you. Stephen Covey says, “Communication is the most important skill in … [Read more...] about Don’t Be An Ostrich

The Clueless Narcissist

Lisa Poulson / September 21, 2017 / Communication, Evangelism, Public Speaking /

public speaking, communication, evangelism

Reading your slides is about the worst thing you can do in a presentation. Being a clueless narcissist is almost as bad – look what happened to Erlich Bachman. This arrogant person thinks it is simply amazing to be on stage, and he thinks it is … [Read more...] about The Clueless Narcissist

“This bozo is reading his slides”

Lisa Poulson / September 14, 2017 / Communication, Public Speaking /

public speaking, communications

What’s the worst thing you can do in a presentation? Read your slides. Guy Kawasaki is hilarious on this topic. This is what he says your audience is thinking, “This bozo is reading his slides. I can read silently to myself faster than this bozo … [Read more...] about “This bozo is reading his slides”

Don’t Be That Reporter’s Bi#&h!

Lisa Poulson / September 7, 2017 / Communication, Public Relations /

public relations, communication

The most common mistake everyone makes in media interviews is this: trying to please the reporter. This is the worst thing you can do. It’s not your job to make the reporter happy. Your prime directive is to make your customers and investors … [Read more...] about Don’t Be That Reporter’s Bi#&h!

It’s a marathon, not a sprint!

Lisa Poulson / August 31, 2017 / Communication, Leadership /

leadership

Life as a leader can be exhausting. Maintaining your ‘CEO role’ requires a lot of energy. Actually being the leader and making those incredibly difficult decisions every day requires even more. Your work demands omnipresent clarity and stamina. … [Read more...] about It’s a marathon, not a sprint!

You decide what they see

Lisa Poulson / August 24, 2017 / Communication, Leadership /

Leadership

You know that as a leader you’re being watched all the time. You are communicating verbally and nonverbally all day long, whether you’re aware of it or not! As a great communicator you invest energy in deciding how you want to present yourself as … [Read more...] about You decide what they see

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