Even if you have an amazing company, a wonderful story to tell and artful messages and soundbites to tell it, you need more to get any decent reporter to write about you. You need third party validation - customer references, independent data, … [Read more...] about Don’t assume they’ll believe you
Soundbites are Pez
Every great media spokesperson delivers artful soundbites. What’s a soundbite? A short, interesting sentence, in normal human syntax. The best soundbites are a little saucy. What’s the purpose of a soundbite? To get the reader's and listener’s … [Read more...] about Soundbites are Pez
Six things tech CMOs need to know about PR
PR in the technology industry feels a lot like PR in Hollywood – it’s all about the ‘buzz’. A hot start up may never have shipped a single thing, but if everyone’s talking about it, that’s all that matters! And the press up here are a bit too cozy … [Read more...] about Six things tech CMOs need to know about PR
Your brain in a media interview
Your amygdala is not your friend in a keynote speech. That little almond-sized tyrant is just as much of an obstacle when you’re in a media interview. Being a great spokesperson requires a ton of real time impulse control. In a media interview you … [Read more...] about Your brain in a media interview
