Every great communicator delivers artful soundbites - in media interviews, in talks, in all hands meetings. Soundbites are useful EVERYWHERE. What’s a soundbite? A short, interesting sentence, in normal human syntax. Soundbites are memorable. A … [Read more...] about Soundbites!!
Don’t climb your mountains alone!
One of the great benefits of being in charge is that you’re in charge. There’s no one standing over you telling you what to do. One of the biggest problems with being in charge is that you’re in charge. There’s no one standing over you to ask what to … [Read more...] about Don’t climb your mountains alone!
Oh my, 11 years!
Eleven years ago, when I started poseycorp, I did not know what I did not know, and I did not know what I would never know. That may be true for all of us. The world keeps changing in ways and at speeds I’m sure many of us wouldn’t have imagined. And … [Read more...] about Oh my, 11 years!
Tell me more…
My genius friend has the best way of dealing with people who bring dumb, nonsensical or useless ideas to her. She just says, “Tell me more” and then watches them tie themselves into knots trying to add depth and justification to an idea when there’s … [Read more...] about Tell me more…
Don’t drown in the details
“Don't confuse me with the facts!” “The confused customer does not buy.” When you make your prospective customer feel stupid, when you drown them in details, they will find a way to make it YOUR fault that they don’t understand. And it IS your … [Read more...] about Don’t drown in the details
What should I do first?
You want to become a better communicator. But there are so many things to work on. Where should you start? With your audience. To be more specific: with how what you do/know really helps your audience. I have worked with people who are super … [Read more...] about What should I do first?
Politicians suck, but they are great repeaters
“Oh look at that shiny thing over there! Everyone’s talking about it! I’d much rather talk about that than our boring old messaging!” says the founder. “Please kill me now,” says the PR person (to herself only of course). Because the “boring old … [Read more...] about Politicians suck, but they are great repeaters
Watching is listening
You’re giving your presentation. You see arms folded, fidgeting, surreptitious phone checks. Oh no! You’re in the middle of explaining the third quarter data and all you can think about is whether your message or its length is off. Or, you get … [Read more...] about Watching is listening
Incremental action
We know that tiny, daily, incremental practice leads to real change. But it’s so tempting to think that doing just one big thing one time will embed a new skill into our brains. When I run a presentation skills or media training workshop, I … [Read more...] about Incremental action
Step by baby step
We’re two weeks into the new year. What are you seeing that you need to learn? What skills does your team need to develop? What’s working well? What’s broken? What’s hilarious? What’s horrible? If you can take an hour to think about foundational … [Read more...] about Step by baby step
