[Editor's note: This is an updated version of a post originally published in 2016.] You know that one of the keys to giving a great presentation (to any audience of any size) is to give the audience what they want and need. But how do you get into … [Read more...] about Who is your audience? What do they want?
A provocative and useful idea
[Note: this an updated version of a post originally published in 2016] There are six things every great communicator does – whether you’re giving a huge keynote or trying to run an effective senior staff meeting. The first: You have a … [Read more...] about A provocative and useful idea
Create a crescendo
[Editor's note: The following is an updated version of a post originally published in 2017.] What does everyone sitting in an auditorium long for (and so rarely receive) in a keynote address? A provocative idea, a great new tool, a penetrating … [Read more...] about Create a crescendo
Evangelism??
[Editor's note: the following is an updated version of a post originally published in 2016.] What is an evangelist really? After all, we’re in business, we’re not at a tent rally! An evangelist is someone who sees and believes in something so much … [Read more...] about Evangelism??
Chief Storyteller
It’s amazing to see even more ways that leaders can use the power of story in Scott Belsky’s brilliant and accessible The Messy Middle. This book is full of reasons why leaders must tell stories to their teams. Here’s Scott on using story to … [Read more...] about Chief Storyteller
Chief Internal Marketing Officer
Scott Belsky’s brilliant and accessible The Messy Middle is full of lessons for founders about endurance, courage and being a great communicator. Nothing makes me happier than reading leaders who have been converted write about the essential power of … [Read more...] about Chief Internal Marketing Officer
Less please
Less, my great communicators, is always more. Your audiences have so little time. And even less attention span. Don’t force feed them every detail about your products. Tell them one thing about how it will change their businesses and their lives … [Read more...] about Less please
The River of Money
Let’s start the year with my favorite maxim about media relations - “It’s all about the River of Money.” This post, the most popular poseyblog of 2017, deserves a reprinting as we all start thinking about PR in 2019! Thirty years in tech PR taught … [Read more...] about The River of Money
Master what matters
It’s the end of 2018! While you’re setting goals and thinking of the great press you’ll get in 2019, consider this. You can control one thing in a media interview - what comes out of your mouth. Artfully delivering artful messages is your sole … [Read more...] about Master what matters
Take stock during the climb
It came out a couple of years ago, but I still think about Sports Illustrated’s profile of Sam Hinkie. I loved reading about his mind, his process, his approach to life. Here’s my favorite bite: “People are too willing to scratch the itch of the … [Read more...] about Take stock during the climb
