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Just start

Lisa Poulson / July 2, 2019 / Messaging /

Messaging

Chris Hardwick, comedian, writer, host, moderator, podcaster extraordinaire, has one response when people ask him, “How do I get my movie made?” “How do I create my graphic novel?” “How do I start a podcast?” He says, “Just start.”  My business … [Read more...] about Just start

What words mean

Lisa Poulson / June 18, 2019 / Communication, Internal Communications /

Communication Internal communication

  Let’s talk about words. If I say “ruby” to someone at a jewelry store, I’m going to get something very different than if I say “Ruby” on GitHub. If you ask me when I’ll be done editing the annual report and I say “soon” I might mean by … [Read more...] about What words mean

Context is king

Lisa Poulson / June 4, 2019 / Communication /

Communication

  I just re-read Peter Mayle’s classic A Year in Provence, which was as delicious the second time around as it was the first time I read it, almost thirty years ago. What does this classic travel memoir have to do with being a great … [Read more...] about Context is king

Happy endings are always business outcomes

Lisa Poulson / May 21, 2019 / Storytelling /

Storytelling

I’m loving Lisa Cron’s Wired for Story, because it’s full of practical tips about what makes stories work. It may be written for fiction writers, but every great tech case study is a story too.   Here’s Lisa on what makes stories powerful: “Feel … [Read more...] about Happy endings are always business outcomes

Wired for Story

Lisa Poulson / May 7, 2019 / Storytelling /

Storytelling

Lisa Cron’s Wired for Story may be written for fiction writers, but there are gems throughout this book that are just as valuable for speakers too! For ten thousand years, humans brains have focused us on doing things that will help us stay safe, … [Read more...] about Wired for Story

Is ‘too prepared’ even a thing?

Lisa Poulson / April 30, 2019 / Public Speaking /

Public speaking

[Editor's note: This post originally appeared in 2016.] All of your great work to become a great communicator comes to naught if you don’t invest seriously in preparation. So many people underestimate how much preparation a great speech takes. … [Read more...] about Is ‘too prepared’ even a thing?

Who is your audience? What do they want?

Lisa Poulson / April 16, 2019 / Messaging, Persuasion /

Messaging, pesuasion

[Editor's note: This is an updated version of a post originally published in 2016.] You know that one of the keys to giving a great presentation (to any audience of any size) is to give the audience what they want and need. But how do you get into … [Read more...] about Who is your audience? What do they want?

A provocative and useful idea

Lisa Poulson / April 2, 2019 / Messaging /

[Note: this an updated version of a post originally published in 2016]   There are six things every great communicator does – whether you’re giving a huge keynote or trying to run an effective senior staff meeting. The first: You have a … [Read more...] about A provocative and useful idea

Create a crescendo

Lisa Poulson / March 19, 2019 / Public Speaking /

[Editor's note: The following is an updated version of a post originally published in 2017.] What does everyone sitting in an auditorium long for (and so rarely receive) in a keynote address?  A provocative idea, a great new tool, a penetrating … [Read more...] about Create a crescendo

Evangelism??

Lisa Poulson / March 5, 2019 / Evangelism /

[Editor's note: the following is an updated version of a post originally published in 2016.] What is an evangelist really? After all, we’re in business, we’re not at a tent rally! An evangelist is someone who sees and believes in something so much … [Read more...] about Evangelism??

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