It’s amazing to see even more ways that leaders can use the power of story in Scott Belsky’s brilliant and accessible The Messy Middle. This book is full of reasons why leaders must tell stories to their teams. Here’s Scott on using story to … [Read more...] about Chief Storyteller
Chief Internal Marketing Officer
Scott Belsky’s brilliant and accessible The Messy Middle is full of lessons for founders about endurance, courage and being a great communicator. Nothing makes me happier than reading leaders who have been converted write about the essential power of … [Read more...] about Chief Internal Marketing Officer
Less please
Less, my great communicators, is always more. Your audiences have so little time. And even less attention span. Don’t force feed them every detail about your products. Tell them one thing about how it will change their businesses and their lives … [Read more...] about Less please
The River of Money
Let’s start the year with my favorite maxim about media relations - “It’s all about the River of Money.” This post, the most popular poseyblog of 2017, deserves a reprinting as we all start thinking about PR in 2019! Thirty years in tech PR taught … [Read more...] about The River of Money
Master what matters
It’s the end of 2018! While you’re setting goals and thinking of the great press you’ll get in 2019, consider this. You can control one thing in a media interview - what comes out of your mouth. Artfully delivering artful messages is your sole … [Read more...] about Master what matters
Take stock during the climb
It came out a couple of years ago, but I still think about Sports Illustrated’s profile of Sam Hinkie. I loved reading about his mind, his process, his approach to life. Here’s my favorite bite: “People are too willing to scratch the itch of the … [Read more...] about Take stock during the climb
Why?
Do you know your Why? As in, why does what you’re doing professionally matter to you? Simon Sinek’s work is one great way to find your Why. Identifying your Why is a huge relief. It’s the foundation on which to build your strategy, your … [Read more...] about Why?
Simple rules for spokespersons
During 30 years in PR I trained hundreds of spokespersons to talk to the press. Behold, my favorite spokesperson homilies: Credibility is hard won – and virtually impossible to regain once lost. In other words, don’t make crazy stuff up. Making … [Read more...] about Simple rules for spokespersons
Practice = confidence = fluency
Why is it worth actually practicing your communications skills? Why is it worth investing energy to learn techniques, to sharpen your messages, to spend time on the stage before the speech? If you aren’t prepared you can appear preoccupied and … [Read more...] about Practice = confidence = fluency
Six Truths for media spokespeople
In 30 years, I’ve trained hundreds of people to talk to the press. These are some of the most basic lessons every media spokesperson has to learn. But they’re equally useful in any communication. Behold the simple truths: Credibility is hard won … [Read more...] about Six Truths for media spokespeople
