My head loves worst-case scenario thinking. It was great when I was a PR person who needed to envision and prepare for any potential crisis, but it’s not so awesome when I’m just trying to live my life. One tool I’ve learned from a few coaches is … [Read more...] about Take the opposite view
Your brand
Your customers and prospects are a skeptical bunch. They have been burned before, so they are super careful about committing time and money to someone new. How do you get them to trust you? Table stakes: You listen. You do what you say you’ll do. … [Read more...] about Your brand
Can people change?
A few weeks ago my manicurist said to me, “I can’t imagine you getting angry.” HAHAHAHAHAHAHAHA. Anyone who knows me from days as a senior PR person would be incredulous. A cheerful, mellow Lisa Poulson? Impossible! When I had my last day job, at … [Read more...] about Can people change?
Keep calm, keep climbing
Ryan Holiday’s The Obstacle Is The Way is the perfect read for a crisis. When something horrible happens, our nervous systems impede our ability to make good decisions. You must make clear-eyed decisions about how to respond to and communicate … [Read more...] about Keep calm, keep climbing
Happy Birthday!
poseycorp celebrates its 9th birthday on August 5, in a year that has felt sometimes great and sometimes crushing. But I remain inspired by my wonderful clients. We have all become so nimble and resilient! Many of you are doing things you’ve … [Read more...] about Happy Birthday!
Summer is summer for a reason
My business has a pattern: Q1 is insanely busy. April and May are active. But in June, almost no one reaches out for communications coaching. It’s summer. Kids are getting out of school, people take much-needed vacations. In June, it seems like we … [Read more...] about Summer is summer for a reason
Don’t wing it!
Your company is having a WFIO moment and you’re the spokesperson. Oh s***. If you are the person on point to communicate in a crisis, you absolutely MUST practice. Yes, finding out what went wrong is a ton of work. Deciding what to say about it is a … [Read more...] about Don’t wing it!
Ouch. Crisis.
Oh F***. You and your company are having a WFIO moment. There’s a horrible crisis and your investors, your customers, your team, the press want answers What do you do? First, you need facts. What actually happened? What’s verified? What’s rumor? … [Read more...] about Ouch. Crisis.
Learning, learning, learning
"Knowledge is the new money," said Michael Simmons in Quartz. Lots of researchers will tell you that the half-life of a job skill is about five years. Gulp. If we’re going to thrive as the world continues its rapid paroxysms of change, we have to … [Read more...] about Learning, learning, learning
We are always climbing!
Welcome to 2022. What’s this year gonna do to us? If 2020 and 2021 are any indication, we’d better be resilient! Here’s a bracing perspective re-set from The Obstacle is the Way by Ryan Holiday: “Behind mountains there are more mountains. Elysium … [Read more...] about We are always climbing!
