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What you practice grows stronger

Lisa Poulson / March 3, 2020 / Media Spokesperson, Public Speaking, Spokesperson /

Spokesperson Media Spokesperson Public Speaking

poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here!   I’ve just read Dr. Shauna Shapiro’s great new book, Good … [Read more...] about What you practice grows stronger

A Kabuki dance

Lisa Poulson / February 18, 2020 / Communication, Evangelism, Media Spokesperson, Persuasion, Spokesperson /

Communication Spokesperson Evangelism Media Spokesperson Persuasion

poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here!  A media interview looks like a normal conversation, but it’s really a … [Read more...] about A Kabuki dance

What you’re great at is getting in your way

Lisa Poulson / February 4, 2020 / Communication, Media Spokesperson, Spokesperson /

Communication Spokesperson Evangelism Media Spokesperson Persuasion

poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here! I media train a lot of sales people. They’re great talkers, ready with … [Read more...] about What you’re great at is getting in your way

People remember stories

Lisa Poulson / January 21, 2020 / Communication, Evangelism, Persuasion, Spokesperson, Storytelling /

Communication; Spokesperson; Evangelism; Persuasion; Storytelling

poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here!    One of the first things Nancy Duarte tells us in her great … [Read more...] about People remember stories

Practice builds comfort, confidence, and magic

Lisa Poulson / October 15, 2019 / Public Speaking, Spokesperson /

Public speaking, spokesperson

Are you speaking at a conference soon? Fantastic! You are going to do great. Why? Because you invest seriously in preparation to reap real rewards. Yes, practicing can feel artificial and awkward. Especially practicing in front of other people. … [Read more...] about Practice builds comfort, confidence, and magic

Manage your brain!

Lisa Poulson / October 1, 2019 / Communication, Spokesperson /

communication, spokesperson

Every one human brain has an amygdala, a part of our brain not much bigger than an almond. Your amygdala’s job is to keep you safe. It wants you to follow well-established patterns of behavior. When you break a pattern, your amygdala freaks out and … [Read more...] about Manage your brain!

Master what matters

Lisa Poulson / December 18, 2018 / Spokesperson /

Spokesperson

It’s the end of 2018! While you’re setting goals and thinking of the great press you’ll get in 2019, consider this. You can control one thing in a media interview - what comes out of your mouth. Artfully delivering artful messages is your sole … [Read more...] about Master what matters

Why?

Lisa Poulson / November 20, 2018 / Spokesperson /

Spokesperson

Do you know your Why? As in, why does what you’re doing professionally matter to you? Simon Sinek’s work is one great way to find your Why. Identifying your Why is a huge relief. It’s the foundation on which to build your strategy, your … [Read more...] about Why?

Simple rules for spokespersons

Lisa Poulson / November 6, 2018 / Spokesperson /

spokesperson

During 30 years in PR I trained hundreds of spokespersons to talk to the press. Behold, my favorite spokesperson homilies: Credibility is hard won – and virtually impossible to regain once lost. In other words, don’t make crazy stuff up. Making … [Read more...] about Simple rules for spokespersons

Practice = confidence = fluency

Lisa Poulson / October 30, 2018 / Spokesperson /

Spokesperson

Why is it worth actually practicing your communications skills? Why is it worth investing energy to learn techniques, to sharpen your messages, to spend time on the stage before the speech? If you aren’t prepared you can appear preoccupied and … [Read more...] about Practice = confidence = fluency

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