During 30 years in PR I trained hundreds of spokespersons to talk to the press. Behold, my favorite spokesperson homilies: Credibility is hard won – and virtually impossible to regain once lost. In other words, don’t make crazy stuff up. Making … [Read more...] about Simple rules for spokespersons
Practice = confidence = fluency
Why is it worth actually practicing your communications skills? Why is it worth investing energy to learn techniques, to sharpen your messages, to spend time on the stage before the speech? If you aren’t prepared you can appear preoccupied and … [Read more...] about Practice = confidence = fluency
Six Truths for media spokespeople
In 30 years, I’ve trained hundreds of people to talk to the press. These are some of the most basic lessons every media spokesperson has to learn. But they’re equally useful in any communication. Behold the simple truths: Credibility is hard won … [Read more...] about Six Truths for media spokespeople
How you feel about yourself impacts how you communicate
My Dad always used to say, “Whether you think you can or you can’t, you’re right.” My Dad (and Henry Ford, who coined the phrase) were right. It drove me crazy when he said this, because I knew he was right. I’d go off in a huff to tackle whatever … [Read more...] about How you feel about yourself impacts how you communicate
