[poseycorp’s newsletter and blog are telling the 100% fictional story of Clara and Marcus’s big adventures at WidgetCo. – If you need to catch up: Chapter 1, Chapter 2, Chapter 3, Chapter 4, Chapter 5, Chapter 6, Chapter 7.] Because there was no … [Read more...] about No one gets a rest
Put that baby in a corner
[poseycorp’s newsletter and blog are telling the 100% fictional story of Clara and Marcus’s big adventures at WidgetCo. - If you need to catch up: Chapter 1, Chapter 2, Chapter 3, Chapter 4, Chapter 5, Chapter 6.] April walked down to Justine’s … [Read more...] about Put that baby in a corner
Conversations are had
[poseycorp’s newsletter and blog are telling the 100% fictional story of Clara and Marcus’s big adventures at WidgetCo. If you need to catch up: Chapter 1, Chapter 2, Chapter 3, Chapter 4, Chapter 5] After the disastrous (at least in his … [Read more...] about Conversations are had
Can my enemy’s enemy become my friend?
[poseycorp’s newsletter and blog are telling the 100% fictional story of Clara and Marcus’s big adventures at WidgetCo. If you need to catch up: Chapter 1, Chapter 2, Chapter 3] Clara and Marcus were glad things had gone well with April, but were … [Read more...] about Can my enemy’s enemy become my friend?
If you listen, you learn
[poseycorp’s newsletter and blog are telling the 100% fictional story of Clara and Marcus’s big adventures at WidgetCo. If you need to catch up: Chapter 1, Chapter 2] Marcus walked into the small bar he’d never seen before and thought, ‘If there … [Read more...] about If you listen, you learn
Careful navigation
We’re deep into the story at WidgetCo now. If you’re new, start here. Or, re-read Chapter Two. As Clara and Marcus execute their communications plan, there are a few risks. What if Jones finds out? He’s got strong ties to the VCs on the board. … [Read more...] about Careful navigation
Dramatis Personae
If you’re reading poseycorp’s newsletter, you’ve seen the first installment of the story of Clara, the long-suffering product manager at WidgetCo. You know that Clara and Marcus have drafted their Who What What table for the management team. Here are … [Read more...] about Dramatis Personae
Let’s make it real
When I put together the Six Essentials for Every Leader/Communicator, it occurred to me that it would be fun to tell a story about how people do and don’t use communication skills at work. So we’ll be spending the next issues of both poseycorp’s … [Read more...] about Let’s make it real
Overcoming a failure of imagination
Right now in the tech industry everyone is up to their eyeballs trying to envision how generative AI will change their businesses. As ChatGPT and large language models get embedded into and change the things we use every day, the companies who … [Read more...] about Overcoming a failure of imagination
AI needs elastic messages
847 years ago when we at Sun Microsystems launched the Java technology, not long after Netscape launched the first browser, one of our biggest worries was creating messages for something that was too new to define. As the PR person, I had to create … [Read more...] about AI needs elastic messages
