poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here! Right now, in every talk you give - a digital user conference … [Read more...] about Value is your litmus test
Where’s your focus?
poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here! When you’re preparing a talk, where’s your focus? If you’re thinking … [Read more...] about Where’s your focus?
Your conference may be canceled, but your business is not!
poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here! The Coronavirus doesn’t care about your business. If your user … [Read more...] about Your conference may be canceled, but your business is not!
A Kabuki dance
poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here! A media interview looks like a normal conversation, but it’s really a … [Read more...] about A Kabuki dance
People remember stories
poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here! One of the first things Nancy Duarte tells us in her great … [Read more...] about People remember stories
Whose idea is it?
A ‘thought leadership campaign’ is about coming up with a great idea. It’s also about finding allies who will help you spread that idea. When you take the time to identify and individually cultivate people who have platforms that can really amplify … [Read more...] about Whose idea is it?
Cast your net wide!
One of my favorite mythological metaphors is Indra’s Net. The Hindu God Indra has a net hanging over his palace. At every knot in the net sits a multi-faceted jewel. (If a net with jewels hanging over a mythical Hindu palace doesn’t do it for you, … [Read more...] about Cast your net wide!
Evangelism??
[Editor's note: the following is an updated version of a post originally published in 2016.] What is an evangelist really? After all, we’re in business, we’re not at a tent rally! An evangelist is someone who sees and believes in something so much … [Read more...] about Evangelism??
Featherbedding!
[note - most of this piece is a repeat from a 2017 post, but that’s on purpose] Gearing up to deliver a major new innovation to the world this fall? That’s awesome! Before you fling your great new idea out into the world, read … [Read more...] about Featherbedding!
Paving new neural pathways
Brains, and humans, like patterns. Our brains are wired to lay down neural pathways and then to encourage us, via clever deployment of hormones like cortisol and dopamine, to stick to those pathways. Your brain knows that if you do what has kept you … [Read more...] about Paving new neural pathways
