Persuasion Archives

Questions are vital data!

Lisa Poulson / April 29, 2025 / Communication, Evangelism, Internal Communications, Leadership, Media Spokesperson, Persuasion, Public Relations, Public Speaking, Spokesperson / Leave a Comment

You’ve just finished your brilliant twenty minute presentation on your new genAI-enabled customer service solution, but the customer’s only question at the end is: “What have you heard about capacitor tariffs?” What? You may be thinking, “Was this … [Read more...] about Questions are vital data!

Tell me more…

Lisa Poulson / April 2, 2024 / Communication, Evangelism, Persuasion, Professional Development /

My genius friend has the best way of dealing with people who bring dumb, nonsensical or useless ideas to her. She just says, “Tell me more” and then watches them tie themselves into knots trying to add depth and justification to an idea when there’s … [Read more...] about Tell me more…

Don’t drown in the details

Lisa Poulson / March 19, 2024 / Communication, Customer Care, Evangelism, Persuasion, Professional Development, Spokesperson /

“Don't confuse me with the facts!” “The confused customer does not buy.” When you make your prospective customer feel stupid, when you drown them in details, they will find a way to make it YOUR fault that they don’t understand. And it IS your … [Read more...] about Don’t drown in the details

What should I do first?

Lisa Poulson / March 5, 2024 / Communication, Evangelism, Persuasion, Professional Development, Public Speaking, Spokesperson /

You want to become a better communicator. But there are so many things to work on. Where should you start? With your audience. To be more specific: with how what you do/know really helps your audience. I have worked with people who are super … [Read more...] about What should I do first?

For real. Never do these things

Lisa Poulson / November 21, 2023 / Communication, Leadership, Persuasion, Professional Development /

In April I wrote a newsletter issue on things every leader/communicator should always do, and then another on things a communicator should never do. And then I had a great time writing Jones, the villain in the WidgetCo story who did all of the bad … [Read more...] about For real. Never do these things

Asking with elegance

Lisa Poulson / November 7, 2023 / Communication, Leadership, Persuasion, Professional Development /

None of us is capable of doing everything we need/want to do in the world alone. Part of being alive is about giving and receiving help. But asking for help can feel so awkward. So how can we do it with elegance? I think it’s about recognizing … [Read more...] about Asking with elegance

The customer is king

Lisa Poulson / October 31, 2023 / Communication, Internal Communications, Media Spokesperson, Persuasion, Professional Development /

This year, the question I get more than any other is: “How do I deal with someone who is trying to derail my meeting?” We’ve addressed several internal meeting scenarios, but what if it’s a customer meeting? Well, that’s a whole different ball … [Read more...] about The customer is king

It depends on who’s interrupting

Lisa Poulson / October 17, 2023 / Communication, Internal Communications, Leadership, Persuasion, Professional Development /

When clients ask me “How do I deal with someone who is trying to derail my meeting?” my answer is, “It depends.” What is the purpose of the meeting? How much time is left to accomplish that purpose? Who is asking? How emotionally or … [Read more...] about It depends on who’s interrupting

Managing meeting chaos

Lisa Poulson / October 3, 2023 / Communication, Internal Communications, Leadership, Persuasion, Professional Development /

Here’s something weird. This year, the question I get more than any other is: “How do I deal with someone who is trying to derail my meeting?” I’m not sure what it is about 2023, but apparently the humans in the meetings my clients are trying to … [Read more...] about Managing meeting chaos

Stealth mode

Lisa Poulson / September 19, 2023 / Change, Communication, Leadership, Persuasion /

[This is the last poseyblog post in the ‘of course it has to be fictional’ story of WidgetCo. - If you’re new to it, start here: Chapter 1, Chapter 2, Chapter 3, Chapter 4, Chapter 5, Chapter 6, Chapter 7, Chapter 8, Chapter 9.] Monica hung up … [Read more...] about Stealth mode

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