No CEO wants to read a 30-page briefing doc before a media interview. No CEO has time to memorize a dozen soundbites. Nor should said CEO deliver 12 different soundbites in her CNBC interview. Give your brilliant, motivated CEO three soundbites. … [Read more...] about Less is more
Less is more
Lisa Poulson / / Communication, Media Spokesperson, Public Relations, Spokesperson / Leave a Comment