Great spokespersons know that the ONLY thing you have any control over in a media interview is what comes out of your mouth. When you sit down with a reporter you have no control over how prepared the reporter is, what questions the reporter asks, … [Read more...] about Embrace the pivot
Change is hard!
Brains like patterns. Our brains are wired to lay down neural pathways and then to encourage us, via clever deployment of hormones like cortisol and dopamine, to stick to those pathways. Your brain knows that if you do what has kept you safe before … [Read more...] about Change is hard!
What’s next?
Remember when the New Year was a time of delightful anticipation? We’d make plans to conquer the world? In March 2020 I looked back with a sinister laugh at my January and February 2020 self and said, I’m never doing THAT again. But even though … [Read more...] about What’s next?
Words. They matter.
Let’s talk about words. If I say “ruby” to someone at a jewelry store, I’m going to get something very different than if I say “Ruby” on GitHub. Shared vocabulary is a prerequisite for any successful conversation. It’s your responsibility both as … [Read more...] about Words. They matter.
Reality?
‘’Perception is reality.” Lee Atwater coined this phrase in political campaigning because he saw that what people think is more powerful than what’s true. Objectivity does not exist. This can be super frustrating, but it’s TRUE. People do not … [Read more...] about Reality?
Context matters!
Let me state the obvious: The three minute presentation you give at a university recruiting day should be radically different from your board meeting. The language you use at a biotech conference to a bunch of doctors is different from the language … [Read more...] about Context matters!
A good apology
Your customers, investors, employees may be disappointed or angry. You may need to apologize. If so, do it immediately. Do it gracefully, patiently, and consistently. Via every communications channel. Take control of the narrative. Suck up your … [Read more...] about A good apology
Proof
Founders bring companies into being because they don’t take no for an answer, because they bravely tackle obstacles, because they never, ever give up. But these qualities play havoc with founders when they try to communicate externally. Ninety-five … [Read more...] about Proof
Perception = reality
Whenever you communicate with anyone you are crossing a bridge. You are trying to get part of what’s in your mind into the uncharted territory of their minds. This is always a non-trivial process. Because every person you speak to has their own … [Read more...] about Perception = reality
“I don’t know” is OK. Really.
I said this last year, but it bears repeating. It’s OK to say “I don’t know.” In our world right now there are so many questions and so few answers. Not knowing is really frustrating. Especially when you’re a leader who is supposed to know. But … [Read more...] about “I don’t know” is OK. Really.
