Public Speaking Archives

Questions are vital data!

Lisa Poulson / April 29, 2025 / Communication, Evangelism, Internal Communications, Leadership, Media Spokesperson, Persuasion, Public Relations, Public Speaking, Spokesperson / Leave a Comment

You’ve just finished your brilliant twenty minute presentation on your new genAI-enabled customer service solution, but the customer’s only question at the end is: “What have you heard about capacitor tariffs?” What? You may be thinking, “Was this … [Read more...] about Questions are vital data!

Use your forcing functions

Lisa Poulson / April 15, 2025 / Communication, Media Spokesperson, Professional Development, Public Speaking, Spokesperson / Leave a Comment

Almost every communications leader I’ve met wants to help their executives become better communicators, whether it’s for the All Hands, an industry panel, or CNBC. But it’s a rare executive that wants to devote time to skill-building when there’s … [Read more...] about Use your forcing functions

Why?

Lisa Poulson / December 3, 2024 / Communication, Evangelism, Innovation, Media Spokesperson, Messaging, Public Relations, Public Speaking, Spokesperson, Storytelling /

Do you know your Why? Simon Sinek’s work is now ubiquitous. We all know how much a Why matters. When you communicate from your Why, your purpose shines through in everything you say and do. Your audiences feel it. You reach not just their heads, … [Read more...] about Why?

Incrementalism

Lisa Poulson / November 5, 2024 / Communication, Evangelism, Innovation, Media Spokesperson, Messaging, Public Relations, Public Speaking, Spokesperson, Storytelling /

There is no substitute for daily practice. Real change comes from consistent, patient, disciplined, daily focus on new behavior. Want to learn to patiently listen during difficult conversations with employees? A daily practice of meditation will … [Read more...] about Incrementalism

Silence is a strategy too

Lisa Poulson / October 29, 2024 / Communication, Customer Care, Evangelism, Leadership, Media Spokesperson, Public Speaking, Spokesperson /

Yes, I am a communications coach. I help people deliver great messages to all sorts of audiences. But sometimes silence is the most powerful form of communication. More often than not, the best way to position yourself in an email battle is not … [Read more...] about Silence is a strategy too

Plans. Good.

Lisa Poulson / October 1, 2024 / Communication, Evangelism, Innovation, Media Spokesperson, Messaging, Public Relations, Public Speaking, Spokesperson, Storytelling /

If you want to do a terrible media interview, don’t have a plan. Don’t be clear about your business objective, don’t define a communications objective that will help you achieve your business objective, and definitely don’t have messages or proof … [Read more...] about Plans. Good.

Bring a problem and a solution

Lisa Poulson / September 17, 2024 / Communication, Customer Care, Evangelism, Leadership, Media Spokesperson, Public Speaking, Spokesperson /

If you’re the one who identifies a big problem for your company, don’t hide it. Tell everybody. Sounding the alarm gets the right team on board to help find the solution. However, you don’t want to be the messenger that gets shot. Bring a … [Read more...] about Bring a problem and a solution

It’s coming!

Lisa Poulson / August 20, 2024 / Communication, Customer Care, Leadership, Media Spokesperson, Public Speaking, Spokesperson /

Start your engines, team! Fall conference season is around the corner. What are you responsible for? Creating messages? Delivering them? Generating interest in your company? Converting prospects into customers? Keeping customers happy once they are … [Read more...] about It’s coming!

Repeating: Yes and No!

Lisa Poulson / July 16, 2024 / Communication, Customer Care, Media Spokesperson, Public Speaking, Spokesperson /

Repetition is either a superpower or a disaster. For example: In a media interview? Lean hard into repeating your key soundbite. If you’ve got a great soundbite you’ve got a much better chance of it getting into the final story if you say it … [Read more...] about Repeating: Yes and No!

Distill without destroying

Lisa Poulson / June 18, 2024 / Communication, Media Spokesperson, Public Speaking, Spokesperson /

Dominic Walliman’s TEDx Talk Quantum Physics for Seven Year Olds is a great primer on communicating complex concepts. Here are a few of his suggestions that I love: Meet your audience where they are: “As a communicator, you must take into account … [Read more...] about Distill without destroying

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