Let me state the obvious: The three minute presentation you give at a university recruiting day should be radically different from your board meeting. The language you use at a biotech conference to a bunch of doctors is different from the language … [Read more...] about Context matters!
Your customers and prospects are a skeptical bunch. They have been burned before, so they are super careful about committing time and money to someone new. How do you get them to trust you? Table stakes: You listen. You do what you say you’ll do. … [Read more...] about Your brand
A few weeks ago my manicurist said to me, “I can’t imagine you getting angry.” HAHAHAHAHAHAHAHA. Anyone who knows me from days as a senior PR person would be incredulous. A cheerful, mellow Lisa Poulson? Impossible! When I had my last day job, at … [Read more...] about Can people change?
Whenever you communicate with anyone you are crossing a bridge. You are trying to get part of what’s in your mind into the uncharted territory of their minds. This is always a non-trivial process. Because every person you speak to has their own … [Read more...] about Perception = reality
I said this last year, but it bears repeating. It’s OK to say “I don’t know.” In our world right now there are so many questions and so few answers. Not knowing is really frustrating. Especially when you’re a leader who is supposed to know. But … [Read more...] about “I don’t know” is OK. Really.
Your first user conference in two years is next week! It’s oversubscribed! Everyone is so excited to get together!! Yay! But your famous keynote speaker got COVID. Oh no! You’re finally opening the gorgeous office you leased two years ago! Yay! … [Read more...] about Start. Stop. Start Again.
Your company is having a WFIO moment and you’re the spokesperson. Oh s***. If you are the person on point to communicate in a crisis, you absolutely MUST practice. Yes, finding out what went wrong is a ton of work. Deciding what to say about it is a … [Read more...] about Don’t wing it!
Oh F***. You and your company are having a WFIO moment. There’s a horrible crisis and your investors, your customers, your team, the press want answers What do you do? First, you need facts. What actually happened? What’s verified? What’s rumor? … [Read more...] about Ouch. Crisis.
"Knowledge is the new money," said Michael Simmons in Quartz. Lots of researchers will tell you that the half-life of a job skill is about five years. Gulp. If we’re going to thrive as the world continues its rapid paroxysms of change, we have to … [Read more...] about Learning, learning, learning
Welcome to 2022. What’s this year gonna do to us? If 2020 and 2021 are any indication, we’d better be resilient! Here’s a bracing perspective re-set from The Obstacle is the Way by Ryan Holiday: “Behind mountains there are more mountains. Elysium … [Read more...] about We are always climbing!