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Questions are vital data!

Lisa Poulson / April 29, 2025 / Communication, Evangelism, Internal Communications, Leadership, Media Spokesperson, Persuasion, Public Relations, Public Speaking, Spokesperson / Leave a Comment

Communication Spokesperson Evangelism Internal Communications Leadership Media Spokesperson Persuasion Public Relations Public Speaking

You’ve just finished your brilliant twenty minute presentation on your new genAI-enabled customer service solution, but the customer’s only question at the end is: “What have you heard about capacitor tariffs?” What? You may be thinking, “Was this … [Read more...] about Questions are vital data!

The right vibe

Lisa Poulson / January 7, 2025 / Communication, Internal Communications, Leadership, Professional Development /

Communication Internal Communications Leadership Professional Development

Here’s a truism to start the year: You can be present for other people when you’re not consumed by noticing/worrying about yourself.  If you are pre-occupied with imposter syndrome or your headache or your mortgage, the noise in your own head may … [Read more...] about The right vibe

Don’t limit yourself

Lisa Poulson / September 3, 2024 / Communication, Evangelism, Innovation, Internal Communications, Messaging /

Communication Evangelism Innovation Internal Communications Messaging

Creating messages for your company? Don’t be too specific. Because your message needs to last at least a year if you want it to penetrate the minds of your target audiences.  Got six separate product messages? Great. They all ladder up to … [Read more...] about Don’t limit yourself

The customer is king

Lisa Poulson / October 31, 2023 / Communication, Internal Communications, Media Spokesperson, Persuasion, Professional Development /

Communication Internal Communications Leadership Persuasion Professional Development

This year, the question I get more than any other is: “How do I deal with someone who is trying to derail my meeting?” We’ve addressed several internal meeting scenarios, but what if it’s a customer meeting? Well, that’s a whole different ball … [Read more...] about The customer is king

It depends on who’s interrupting

Lisa Poulson / October 17, 2023 / Communication, Internal Communications, Leadership, Persuasion, Professional Development /

Communication Internal Communications Persuasion Professional Development

When clients ask me “How do I deal with someone who is trying to derail my meeting?” my answer is, “It depends.”  What is the purpose of the meeting? How much time is left to accomplish that purpose? Who is asking? How emotionally or … [Read more...] about It depends on who’s interrupting

Managing meeting chaos

Lisa Poulson / October 3, 2023 / Communication, Internal Communications, Leadership, Persuasion, Professional Development /

Communication Change Leadership Persuasion

Here’s something weird. This year, the question I get more than any other is: “How do I deal with someone who is trying to derail my meeting?” I’m not sure what it is about 2023, but apparently the humans in the meetings my clients are trying to … [Read more...] about Managing meeting chaos

Can my enemy’s enemy become my friend?

Lisa Poulson / June 20, 2023 / Change, Communication, Internal Communications, Persuasion /

Communication, Change, Internal Communications, Persuasion

[poseycorp’s newsletter and blog are telling the 100% fictional story of Clara and Marcus’s big adventures at WidgetCo. If you need to catch up: Chapter 1, Chapter 2, Chapter 3] Clara and Marcus were glad things had gone well with April, but were … [Read more...] about Can my enemy’s enemy become my friend?

Careful navigation

Lisa Poulson / May 30, 2023 / Change, Communication, Innovation, Internal Communications, Leadership, Persuasion /

Communication Change Innovation Internal Communications Leadership Persuasion

We’re deep into the story at WidgetCo now. If you’re new, start here. Or, re-read Chapter Two. As Clara and Marcus execute their communications plan, there are a few risks. What if Jones finds out? He’s got strong ties to the VCs on the board. … [Read more...] about Careful navigation

Dramatis Personae

Lisa Poulson / May 16, 2023 / Change, Communication, Innovation, Internal Communications, Leadership, Persuasion /

Communication Change Innovation Internal Communications Leadership Persuasion

If you’re reading poseycorp’s newsletter, you’ve seen the first installment of the story of Clara, the long-suffering product manager at WidgetCo. You know that Clara and Marcus have drafted their Who What What table for the management team. Here are … [Read more...] about Dramatis Personae

Let’s make it real

Lisa Poulson / May 2, 2023 / Change, Communication, Innovation, Internal Communications, Leadership, Persuasion /

Communication Change Innovation Internal Communications Leadership Persuasion

When I put together the Six Essentials for Every Leader/Communicator, it occurred to me that it would be fun to tell a story about how people do and don’t use communication skills at work.  So we’ll be spending the next issues of both poseycorp’s … [Read more...] about Let’s make it real

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