Creating messages for your company? Don’t be too specific. Because your message needs to last at least a year if you want it to penetrate the minds of your target audiences. Got six separate product messages? Great. They all ladder up to … [Read more...] about Don’t limit yourself
The customer is king
This year, the question I get more than any other is: “How do I deal with someone who is trying to derail my meeting?” We’ve addressed several internal meeting scenarios, but what if it’s a customer meeting? Well, that’s a whole different ball … [Read more...] about The customer is king
It depends on who’s interrupting
When clients ask me “How do I deal with someone who is trying to derail my meeting?” my answer is, “It depends.” What is the purpose of the meeting? How much time is left to accomplish that purpose? Who is asking? How emotionally or … [Read more...] about It depends on who’s interrupting
Managing meeting chaos
Here’s something weird. This year, the question I get more than any other is: “How do I deal with someone who is trying to derail my meeting?” I’m not sure what it is about 2023, but apparently the humans in the meetings my clients are trying to … [Read more...] about Managing meeting chaos
Can my enemy’s enemy become my friend?
[poseycorp’s newsletter and blog are telling the 100% fictional story of Clara and Marcus’s big adventures at WidgetCo. If you need to catch up: Chapter 1, Chapter 2, Chapter 3] Clara and Marcus were glad things had gone well with April, but were … [Read more...] about Can my enemy’s enemy become my friend?
Careful navigation
We’re deep into the story at WidgetCo now. If you’re new, start here. Or, re-read Chapter Two. As Clara and Marcus execute their communications plan, there are a few risks. What if Jones finds out? He’s got strong ties to the VCs on the board. … [Read more...] about Careful navigation
Dramatis Personae
If you’re reading poseycorp’s newsletter, you’ve seen the first installment of the story of Clara, the long-suffering product manager at WidgetCo. You know that Clara and Marcus have drafted their Who What What table for the management team. Here are … [Read more...] about Dramatis Personae
Let’s make it real
When I put together the Six Essentials for Every Leader/Communicator, it occurred to me that it would be fun to tell a story about how people do and don’t use communication skills at work. So we’ll be spending the next issues of both poseycorp’s … [Read more...] about Let’s make it real
What’s next?
Remember when the New Year was a time of delightful anticipation? We’d make plans to conquer the world? In March 2020 I looked back with a sinister laugh at my January and February 2020 self and said, I’m never doing THAT again. But even though … [Read more...] about What’s next?
Words. They matter.
Let’s talk about words. If I say “ruby” to someone at a jewelry store, I’m going to get something very different than if I say “Ruby” on GitHub. Shared vocabulary is a prerequisite for any successful conversation. It’s your responsibility both as … [Read more...] about Words. They matter.
