Every expert, talented PR person I know spends enormous energy creating messages for leaders and coaching them to be polished, prepared, on-message. But we can’t climb into the nervous systems of our spokespersons. Every leader needs to practice … [Read more...] about Courage is a communications skill
Be consistent
We spent February on the formula for delivering a great story. In March we’re talking about how to deliver it. “Oh look at that shiny thing over there! Everyone’s talking about it! I’d much rather talk about that than our boring old messaging!” … [Read more...] about Be consistent
Build a bridge
We spent February on the formula for delivering a great story. In March we’re talking about how to deliver it. Whenever you communicate with anyone you are crossing a bridge. You are trying to get part of what’s in your mind into the uncharted … [Read more...] about Build a bridge
Citizens of different countries
We spent February on the formula for delivering a great story. In March we’re talking about how to deliver it. Every great story has a problem. But what kind of problem is going to spike your audience’s cortisol so they’ll pay attention long … [Read more...] about Citizens of different countries
Binging til my eyeballs bleed
I am that person who can watch a great show for eight hours, until 2:30 am if necessary, because I HAVE TO KNOW WHAT HAPPENS NEXT. I am not alone. Our brains love completing patterns but they hate incomplete patterns more. Here’s Brené Brown: … [Read more...] about Binging til my eyeballs bleed
Here we go again!
Welcome to the new year! I hope that your holiday break was restful and restorative, that your inbox and calendar are not overstuffed on re-entry, and that you feel refreshed and ready to tackle 2026! 2025 made it clear that we are living through … [Read more...] about Here we go again!
A taxonomy of questions
While working with a product GM a few weeks ago to prep for a critical launch, he wanted the shortest possible briefing doc. Can you blame him? A product launch is about so much more than the press briefings. There was A LOT on his mind!! We came … [Read more...] about A taxonomy of questions
Your brain or your mind
Your brain and your mind are not the same thing. They work in concert a lot (sometimes in ways we love, sometimes in ways we don’t). But sometimes they oppose each other. Every human brain has an amygdala, whose job is to keep you following … [Read more...] about Your brain or your mind
Know your nervous system
Helping clients face their stage fright is a core communications coach capability. A brilliant Eng VP knows exactly what she needs to say, she has a great demo prepared, she has credibility with her audience. The only thing she doesn’t have is … [Read more...] about Know your nervous system
If you see something, say something
OK, your CTO Greg just finished an industry panel and is feeling pretty delighted by the groundbreaking ideas he brainstormed on stage in front of 10,000 people. Meanwhile, during the panel, you, the PR person staffing your CTO’s appearance, got … [Read more...] about If you see something, say something
