A communications plan is many things. It’s a thoughtful schedule. It’s a matrix of interdependencies. It’s a To Do List. Every good communications plan includes an objective, strategy and tactics. Your objective must be a business objective. … [Read more...] about Getting started: Create your plan
Getting started: Test your message
OK, Magellan! You’ve identified your audiences and their concerns. You’ve mapped the new planet that your audiences inhabit. You’re learning a ton. You’re ready to test the messages you’ve created. Our world is noisy, chaotic and … [Read more...] about Getting started: Test your message
Getting started: Identify your audiences
You know that great communicators deliver amazing messages that their audiences love. To do that, you have to know who your audiences are and what they care about! Who are your audiences? Think about every aspect of your business. Your … [Read more...] about Getting started: Identify your audiences
Where and how to start
OK, so I’m always saying you must become a great communicator. Yes, you say, I get it! I know I have to tell the world about my great idea/new company/new product in the best way that I can! But where do I start? First of all, let’s talk about … [Read more...] about Where and how to start
Love your partners
Every business is an ecosystem. You may have a supply chain, resellers, joint marketing agreements, affiliates in global markets, creative agencies. You have a Board and shareholders. At the very least, you have customers! A successful business … [Read more...] about Love your partners
Love asking for help
One of the great benefits of being in charge is that you’re in charge. There’s no one standing over you telling you what to do. One of the biggest problems with being in charge is that you’re in charge. There’s no one standing over you who you can … [Read more...] about Love asking for help
Love to learn
Quartz had a great headline in January: “If you’re not spending 5 hours per week learning, you’re being irresponsible” “Knowledge is the new money,” said Michael Simmons in the Quartz piece. Stephane Kasriel, CEO of Upwork, cites a Bureau of Labor … [Read more...] about Love to learn
Love at work
I asked my friend what to write about in February. Her answers were, in this order: Love The Super Bowl Why no one should ever be asked to present on a conference call at 5am Just to be super clear here, when I say ‘love … [Read more...] about Love at work
The Law of Incrementalism
Whenever I start learning or doing something new, I feel ferociously impatient. The beginning of anything, especially when I see how long it will take to get to my goal, can be torture. So I remind myself that what matters is being on the path. That … [Read more...] about The Law of Incrementalism
The Steep End of the Learning Curve
This January I’m all about encouraging you to dive into the sometimes scary and always time-consuming work of becoming a great communicator. Why? Because I want you and your business to succeed, and nothing will serve you and your vision better than … [Read more...] about The Steep End of the Learning Curve
