My Dad always used to say, “Whether you think you can or you can’t, you’re right.” My Dad (and Henry Ford, who coined the phrase) were right. It drove me crazy when he said this, because I knew he was right. I’d go off in a huff to tackle whatever … [Read more...] about How you feel about yourself impacts how you communicate
How you see yourself impacts how you communicate
You’re an authentic, open, relatable person. You love to listen. Being a good person is important to you. You’ve seen so many a**holes in Silicon Valley. The last thing you ever want to do is look in the mirror and feel like one of them. These … [Read more...] about How you see yourself impacts how you communicate
Talk to the whole brain! Stir feelings!
We talk about stories all the time on poseyblog. All the time. Why? Because stories are incredibly powerful communication tools. Do not communicate without including stories. Tell stories to your team in your all hands, on TV, in a keynote speech and … [Read more...] about Talk to the whole brain! Stir feelings!
Don’t assume they’ll believe you
Even if you have an amazing company, a wonderful story to tell and artful messages and soundbites to tell it, you need more to get any decent reporter to write about you. You need third party validation - customer references, independent data, … [Read more...] about Don’t assume they’ll believe you
Soundbites are Pez
Every great media spokesperson delivers artful soundbites. What’s a soundbite? A short, interesting sentence, in normal human syntax. The best soundbites are a little saucy. What’s the purpose of a soundbite? To get the reader's and listener’s … [Read more...] about Soundbites are Pez
Here’s a great PR tip: avoid committing fraud
Hey great communicators! Don’t lie. Don’t defraud your investors, your customers, the press, federal regulators. Don’t lie so egregiously over so many years that the SEC comes after you. I’ve been in Silicon Valley for more than twenty years. Have … [Read more...] about Here’s a great PR tip: avoid committing fraud
Getting started: Getting help
OK future great communicators! You’ve done a ton of work on creating and testing your message, really learning your audiences and building out a great communications plan. Now you’re ready to execute. Who will help you?? There are a ton of PR … [Read more...] about Getting started: Getting help
Getting started: Create your plan
A communications plan is many things. It’s a thoughtful schedule. It’s a matrix of interdependencies. It’s a To Do List. Every good communications plan includes an objective, strategy and tactics. Your objective must be a business objective. … [Read more...] about Getting started: Create your plan
Getting started: Test your message
OK, Magellan! You’ve identified your audiences and their concerns. You’ve mapped the new planet that your audiences inhabit. You’re learning a ton. You’re ready to test the messages you’ve created. Our world is noisy, chaotic and … [Read more...] about Getting started: Test your message
Getting started: Identify your audiences
You know that great communicators deliver amazing messages that their audiences love. To do that, you have to know who your audiences are and what they care about! Who are your audiences? Think about every aspect of your business. Your … [Read more...] about Getting started: Identify your audiences
