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Conversations are had

Lisa Poulson / July 18, 2023 / Change, Communication, Persuasion /

Communication, Change, Persuasion

[poseycorp’s newsletter and blog are telling the 100% fictional story of Clara and Marcus’s big adventures at WidgetCo. If you need to catch up: Chapter 1, Chapter 2, Chapter 3, Chapter 4, Chapter 5]   After the disastrous (at least in his … [Read more...] about Conversations are had

Can my enemy’s enemy become my friend?

Lisa Poulson / June 20, 2023 / Change, Communication, Internal Communications, Persuasion /

Communication, Change, Internal Communications, Persuasion

[poseycorp’s newsletter and blog are telling the 100% fictional story of Clara and Marcus’s big adventures at WidgetCo. If you need to catch up: Chapter 1, Chapter 2, Chapter 3] Clara and Marcus were glad things had gone well with April, but were … [Read more...] about Can my enemy’s enemy become my friend?

If you listen, you learn

Lisa Poulson / June 6, 2023 / Change, Communication, Persuasion /

Communication Change Persuasion

[poseycorp’s newsletter and blog are telling the 100% fictional story of Clara and Marcus’s big adventures at WidgetCo. If you need to catch up: Chapter 1, Chapter 2] Marcus walked into the small bar he’d never seen before and thought, ‘If there … [Read more...] about If you listen, you learn

Careful navigation

Lisa Poulson / May 30, 2023 / Change, Communication, Innovation, Internal Communications, Leadership, Persuasion /

Communication Change Innovation Internal Communications Leadership Persuasion

We’re deep into the story at WidgetCo now. If you’re new, start here. Or, re-read Chapter Two. As Clara and Marcus execute their communications plan, there are a few risks. What if Jones finds out? He’s got strong ties to the VCs on the board. … [Read more...] about Careful navigation

Dramatis Personae

Lisa Poulson / May 16, 2023 / Change, Communication, Innovation, Internal Communications, Leadership, Persuasion /

Communication Change Innovation Internal Communications Leadership Persuasion

If you’re reading poseycorp’s newsletter, you’ve seen the first installment of the story of Clara, the long-suffering product manager at WidgetCo. You know that Clara and Marcus have drafted their Who What What table for the management team. Here are … [Read more...] about Dramatis Personae

Let’s make it real

Lisa Poulson / May 2, 2023 / Change, Communication, Innovation, Internal Communications, Leadership, Persuasion /

Communication Change Innovation Internal Communications Leadership Persuasion

When I put together the Six Essentials for Every Leader/Communicator, it occurred to me that it would be fun to tell a story about how people do and don’t use communication skills at work.  So we’ll be spending the next issues of both poseycorp’s … [Read more...] about Let’s make it real

Overcoming a failure of imagination

Lisa Poulson / April 18, 2023 / Change, Communication, Evangelism, Innovation, Messaging, Persuasion /

Communication, Change, Evangelism, Innovation, Messaging, Persuasion, Storytelling

Right now in the tech industry everyone is up to their eyeballs trying to envision how generative AI will change their businesses.  As ChatGPT and large language models get embedded into and change the things we use every day, the companies who … [Read more...] about Overcoming a failure of imagination

AI needs elastic messages

Lisa Poulson / April 4, 2023 / Change, Communication, Evangelism, Innovation, Messaging, Persuasion /

Communication, Change, Evangelism, Innovation, Messaging, Persuasion

847 years ago when we at Sun Microsystems launched the Java technology, not long after Netscape launched the first browser, one of our biggest worries was creating messages for something that was too new to define. As the PR person, I had to create … [Read more...] about AI needs elastic messages

Notice what’s wrong

Lisa Poulson / March 21, 2023 / Communication, Evangelism, Media Spokesperson, Public Relations, Spokesperson /

Communication, Spokesperson, Evangelism, Media Spokesperson, Public Relations

Bad bosses and bad business decisions can be such incredible teachers. Right now in the tech industry we’re seeing the “correction” of so many leaders’ mistakes. Every mistake is an opportunity to learn. ‘Oh, I don't want to be the leader who does … [Read more...] about Notice what’s wrong

The sky IS blue

Lisa Poulson / March 7, 2023 / Change, Professional Development /

Change, Professional Development

When I was in coaching school, I met a wonderful human who told me that he taught his clients this beautifully simple practice. Whenever they’d have a negative or scary thought, he asked them to add this short statement: “And the sky is blue.”  As … [Read more...] about The sky IS blue

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