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Context matters!

Lisa Poulson / November 1, 2022 / Change, Communication, Customer Care, Evangelism, Internal Communications, Media Spokesperson, Messaging, Persuasion, Public Relations, Public Speaking, Spokesperson /

Communication, Spokesperson, Change, Customer Care, Evangelism, Internal Communications, Media Spokesperson, Messaging, Persuasion, Public Relations, Public Speaking

Let me state the obvious: The three minute presentation you give at a university recruiting day should be radically different from your board meeting. The language you use at a biotech conference to a bunch of doctors is different from the language … [Read more...] about Context matters!

Start. Stop. Start Again.

Lisa Poulson / June 7, 2022 / Change, Communication, Customer Care, Internal Communications, Leadership /

Communication, Change, Customer Care, Internal Communications, Leadership

Your first user conference in two years is next week! It’s oversubscribed! Everyone is so excited to get together!! Yay! But your famous keynote speaker got COVID. Oh no!  You’re finally opening the gorgeous office you leased two years ago! Yay! … [Read more...] about Start. Stop. Start Again.

Your talk can be a symphony

Lisa Poulson / October 5, 2021 / Change, Communication, Customer Care, Evangelism, Internal Communications, Leadership, Messaging, Persuasion, Public Speaking /

Communication, Change, Customer Care, Evangelism, Internal Communication, Leadership, Messaging, Persuasion, Public Speaking

What’s a crescendo? In a symphony or an aria, it’s a swelling of music that tells listeners that THIS is the most important, the most lush, the most beautiful part of the piece. Composers do so many intricate and wonderful things to build to … [Read more...] about Your talk can be a symphony

Speak their language

Lisa Poulson / September 7, 2021 / Change, Communication, Customer Care, Evangelism, Internal Communications, Leadership, Messaging, Persuasion, Public Speaking /

Communication, Customer Care, Evangelism, Internal Communications, Leadership, Messaging, Persuasion, Public Speaking

As a great communicator you speak to your audiences in their language. You use their acronyms, you speak to their industry’s concerns, you know what “success” looks and feels like to them. Ask yourself: Based on what I know about the people I am … [Read more...] about Speak their language

Giving the right gifts

Lisa Poulson / August 31, 2021 / Communication, Customer Care, Evangelism, Innovation, Leadership, Messaging, Persuasion, Public Speaking /

Communication, Customer Care, Evangelism, Innovation, Leadership, Messaging, Persuasion, Public Relations, Public Speaking

You know that whenever you speak to your audiences, you must give them a gift. Because when you give a talk it’s never about you, it’s about your audience. But how will you know when you have given them the gift they need most?  When your great … [Read more...] about Giving the right gifts

I’m sorry!

Lisa Poulson / July 6, 2021 / Change, Communication, Customer Care, Internal Communications, Leadership, Media Spokesperson /

Communications, Change, Customer Care, Internal Communications, Leadership, Media Spokesperson

Every one of us is coming out of a rough year and a half, but we’re all damaged in different ways and carrying different wounds. You’re leading a team into the new world of hybrid work. Your team is struggling. So, likely, are you. Because you’ve … [Read more...] about I’m sorry!

Everyone wants to be seen

Lisa Poulson / August 18, 2020 / Communication, Customer Care, Evangelism, Internal Communications, Leadership, Media Spokesperson, Messaging, Persuasion, Public Speaking /

Communication, Spokesperson, Customer Care, Evangelism, Internal Communications, Leadership, Media Spokesperson, Messaging, Persuasion, Public Speaking

poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here!   In 2020, we’re all being called to find internal resources of … [Read more...] about Everyone wants to be seen

Be real

Lisa Poulson / June 16, 2020 / Change, Communication, Customer Care, Evangelism, Internal Communications, Leadership /

Communication, Change, Customer Care, Evangelism, Internal Communications, Leadership

poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here!   When I first started in communications in the 80’s, a ‘great … [Read more...] about Be real

Everything you do communicates with your customers

Lisa Poulson / August 18, 2016 / Communication, Customer Care /

poseycorp’s position is that nothing will serve you and your vision better than developing exceptional communication skills. As Stephen Covey says “Communication is the most important skill in life.” I believe this strongly enough that I’ve built my … [Read more...] about Everything you do communicates with your customers

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