Wanna look shifty and nervous on camera? That’s super easy. Just avert your eyes. When you don’t make eye contact with whoever you’re speaking to (either on CNBC or in your team meeting) you look like you’re hiding something. Let’s say you’re … [Read more...] about Your eyes matter!
Not too cold, not too hot. Just right!
Being too nice in media interviews is a liability. Being a brilliant jerk is a recipe for disaster. So what’s the happy medium? Treat the reporter as an equal - you are respectful, but you feel absolutely no obligation to answer questions that … [Read more...] about Not too cold, not too hot. Just right!
But don’t be a jerk!
In my previous post, I said don’t be too nice in media interviews. Nice is great, but being assertive is essential in a media interview. On the other hand, it’s easy to go too far. Maybe you are that brilliant jerk running this week’s super-hot … [Read more...] about But don’t be a jerk!
Be nice – but not too nice
You’re an authentic, open, relatable person. You love to listen. You are the boss everyone fights to work for. You are the leader every customer trusts. Being a good person is important to you. GREAT. But if you bring your “nice” mindset to a … [Read more...] about Be nice – but not too nice
Is this really a story?
So you’re converted to the power of stories. That’s GREAT! But how can you tell when your stories are really reaching your audience? If: Your audiences become emotionally invested and won’t let you stop until they hear the end of the story; … [Read more...] about Is this really a story?
Do I have a good idea?
I give a lot of advice on how to come up with great ideas and great messages. But how do you know when you’re there? You know your vision and message are on the money when: Your audiences listen to your message and ask for more content. You … [Read more...] about Do I have a good idea?
I’m sorry!
Every one of us is coming out of a rough year and a half, but we’re all damaged in different ways and carrying different wounds. You’re leading a team into the new world of hybrid work. Your team is struggling. So, likely, are you. Because you’ve … [Read more...] about I’m sorry!
Why can’t they see me?
The 2021 Edelman Trust Barometer found that 56 percent of respondents believe business leaders are “purposely trying to mislead people by saying things they know are false”. But you are not like the other business leaders that are lying! You are a … [Read more...] about Why can’t they see me?
Who’s with you?
A majority of people believe business leaders are “purposely trying to mislead people by saying things they know are false”, according to the 2021 Edelman Trust Barometer. This is not good for you, business leader. But instead of raging that you’re a … [Read more...] about Who’s with you?
It’s not your fault
People don’t trust corporations. The 2021 Edelman Trust Barometer found that 56 percent of respondents believe business leaders are “purposely trying to mislead people by saying things they know are false”. I think that’s called lying. Ouch. When … [Read more...] about It’s not your fault
