Messaging Archives

Why?

Lisa Poulson / December 3, 2024 / Communication, Evangelism, Innovation, Media Spokesperson, Messaging, Public Relations, Public Speaking, Spokesperson, Storytelling /

Do you know your Why? Simon Sinek’s work is now ubiquitous. We all know how much a Why matters. When you communicate from your Why, your purpose shines through in everything you say and do. Your audiences feel it. You reach not just their heads, … [Read more...] about Why?

Incrementalism

Lisa Poulson / November 5, 2024 / Communication, Evangelism, Innovation, Media Spokesperson, Messaging, Public Relations, Public Speaking, Spokesperson, Storytelling /

There is no substitute for daily practice. Real change comes from consistent, patient, disciplined, daily focus on new behavior. Want to learn to patiently listen during difficult conversations with employees? A daily practice of meditation will … [Read more...] about Incrementalism

Plans. Good.

Lisa Poulson / October 1, 2024 / Communication, Evangelism, Innovation, Media Spokesperson, Messaging, Public Relations, Public Speaking, Spokesperson, Storytelling /

If you want to do a terrible media interview, don’t have a plan. Don’t be clear about your business objective, don’t define a communications objective that will help you achieve your business objective, and definitely don’t have messages or proof … [Read more...] about Plans. Good.

Don’t limit yourself

Lisa Poulson / September 3, 2024 / Communication, Evangelism, Innovation, Internal Communications, Messaging /

Creating messages for your company? Don’t be too specific. Because your message needs to last at least a year if you want it to penetrate the minds of your target audiences. Got six separate product messages? Great. They all ladder up to … [Read more...] about Don’t limit yourself

Overcoming a failure of imagination

Lisa Poulson / April 18, 2023 / Change, Communication, Evangelism, Innovation, Messaging, Persuasion /

Right now in the tech industry everyone is up to their eyeballs trying to envision how generative AI will change their businesses. As ChatGPT and large language models get embedded into and change the things we use every day, the companies who … [Read more...] about Overcoming a failure of imagination

AI needs elastic messages

Lisa Poulson / April 4, 2023 / Change, Communication, Evangelism, Innovation, Messaging, Persuasion /

847 years ago when we at Sun Microsystems launched the Java technology, not long after Netscape launched the first browser, one of our biggest worries was creating messages for something that was too new to define. As the PR person, I had to create … [Read more...] about AI needs elastic messages

Earned, Owned, Paid

Lisa Poulson / January 17, 2023 / Change, Communication, Customer Care, Evangelism, Innovation, Media Spokesperson, Messaging, Persuasion, Public Relations, Storytelling /

We continue to debate and evolve our definitions of paid, earned, and owned media. For a marketing person, these distinctions may be vital, but my advice as a communications coach to clients is the same no matter which channel they’re … [Read more...] about Earned, Owned, Paid

Words. They matter.

Lisa Poulson / November 29, 2022 / Change, Communication, Customer Care, Evangelism, Internal Communications, Media Spokesperson, Messaging, Persuasion, Public Relations, Public Speaking, Spokesperson /

Let’s talk about words. If I say “ruby” to someone at a jewelry store, I’m going to get something very different than if I say “Ruby” on GitHub. Shared vocabulary is a prerequisite for any successful conversation. It’s your responsibility both as … [Read more...] about Words. They matter.

Reality?

Lisa Poulson / November 15, 2022 / Change, Communication, Customer Care, Evangelism, Internal Communications, Media Spokesperson, Messaging, Persuasion, Public Relations, Public Speaking, Spokesperson /

‘’Perception is reality.” Lee Atwater coined this phrase in political campaigning because he saw that what people think is more powerful than what’s true. Objectivity does not exist. This can be super frustrating, but it’s TRUE. People do not … [Read more...] about Reality?

Context matters!

Lisa Poulson / November 1, 2022 / Change, Communication, Customer Care, Evangelism, Internal Communications, Media Spokesperson, Messaging, Persuasion, Public Relations, Public Speaking, Spokesperson /

Let me state the obvious: The three minute presentation you give at a university recruiting day should be radically different from your board meeting. The language you use at a biotech conference to a bunch of doctors is different from the language … [Read more...] about Context matters!

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