In my previous post, I said don’t be too nice in media interviews. Nice is great, but being assertive is essential in a media interview. On the other hand, it’s easy to go too far. Maybe you are that brilliant jerk running this week’s super-hot … [Read more...] about But don’t be a jerk!
Be nice – but not too nice
You’re an authentic, open, relatable person. You love to listen. You are the boss everyone fights to work for. You are the leader every customer trusts. Being a good person is important to you. GREAT. But if you bring your “nice” mindset to a … [Read more...] about Be nice – but not too nice
Do your work, grasshopper
My favorite kind of communicators are people who understand that communication is a discipline, a skill that must be taken seriously. They invest time and energy not just in creating content, but in learning how to deliver it well too. Are you a … [Read more...] about Do your work, grasshopper
Are you a robot or a human?
Do you want to know if you’re robotic or empathetic when you speak? Analyze yourself. Watch recordings of yourself speaking. When did you look natural? Enthusiastic and energized? When did you look nervous or robotic? Note the time … [Read more...] about Are you a robot or a human?
Is this really a story?
So you’re converted to the power of stories. That’s GREAT! But how can you tell when your stories are really reaching your audience? If: Your audiences become emotionally invested and won’t let you stop until they hear the end of the story; … [Read more...] about Is this really a story?
Why can’t they see me?
The 2021 Edelman Trust Barometer found that 56 percent of respondents believe business leaders are “purposely trying to mislead people by saying things they know are false”. But you are not like the other business leaders that are lying! You are a … [Read more...] about Why can’t they see me?
Who’s with you?
A majority of people believe business leaders are “purposely trying to mislead people by saying things they know are false”, according to the 2021 Edelman Trust Barometer. This is not good for you, business leader. But instead of raging that you’re a … [Read more...] about Who’s with you?
It’s not your fault
People don’t trust corporations. The 2021 Edelman Trust Barometer found that 56 percent of respondents believe business leaders are “purposely trying to mislead people by saying things they know are false”. I think that’s called lying. Ouch. When … [Read more...] about It’s not your fault
But what’s an evangelist?
What is an evangelist really? After all, we’re in business, not at a tent rally! An evangelist is someone who sees and believes in something so much that they spend a ton of energy reaching out to you to help you see and believe in it too. An … [Read more...] about But what’s an evangelist?
Every innovator is an evangelist
Tech industry founders don’t have a monopoly on the term ‘innovator’. They never have. They never will. One of the greatest innovators I’ve ever met is a doctor at UCSF serving women living with HIV. He’s never been near a programming language in his … [Read more...] about Every innovator is an evangelist
