poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here! We are living through an insane time right now. As I write … [Read more...] about Living in a virtual world
Your conference may be canceled, but your business is not!
poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here! The Coronavirus doesn’t care about your business. If your user … [Read more...] about Your conference may be canceled, but your business is not!
A Kabuki dance
poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here! A media interview looks like a normal conversation, but it’s really a … [Read more...] about A Kabuki dance
What you’re great at is getting in your way
poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here! I media train a lot of sales people. They’re great talkers, ready with … [Read more...] about What you’re great at is getting in your way
People remember stories
poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here! One of the first things Nancy Duarte tells us in her great … [Read more...] about People remember stories
You’re always holding a megaphone
One upside to long commutes from San Francisco down to Sunnyvale or Santa Clara is that I’ve always got lots of time for podcasts! A few weeks ago I listened to Ben Horowitz on The Tim Ferriss Show talking about his new book, What You Do is Who … [Read more...] about You’re always holding a megaphone
Never show up alone
It’s not your fault that reporters are skeptical. For decades, exuberant founders and CEOs have exaggerated the prospects of their companies. This doesn’t only happen in tiny start-ups, it happens in huge multinational companies as well. That’s … [Read more...] about Never show up alone
Planning matters
If you want to do a terrible media interview, don’t have a plan. Don’t be clear about your business objective, don’t define a communications objective that will help you achieve your business objective, and definitely don’t have messages or proof … [Read more...] about Planning matters
Manage your brain!
Every one human brain has an amygdala, a part of our brain not much bigger than an almond. Your amygdala’s job is to keep you safe. It wants you to follow well-established patterns of behavior. When you break a pattern, your amygdala freaks out and … [Read more...] about Manage your brain!
Leaks are good!
Back a thousand years ago when I was overseeing PR for Java at Sun Microsystems, we urgently needed to finish the briefing doc for spokespersons at JavaOne. It was 1996, so Google Docs didn’t exist. It was after 7 p.m., and there I was at Moscone … [Read more...] about Leaks are good!