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Should I let this reporter interrupt me?

Lisa Poulson / November 17, 2020 / Communication, Media Spokesperson, Public Relations, Spokesperson /

Communication, Spokesperson, Media Spokesperson, Public Relations

poseyblog is short. On purpose! You can always get more depth and resources in poseycorp’s newsletter - subscribe here. Reporters can be super impatient. Sometimes they burst in with a question while you’re mid sentence. Should you let them … [Read more...] about Should I let this reporter interrupt me?

Be a human

Lisa Poulson / November 3, 2020 / Communication, Evangelism, Media Spokesperson, Public Relations, Spokesperson /

Communication, Spokesperson, Evangelism, Media Spokesperson, Public Relations

poseyblog is short. On purpose! You can always get more depth and resources in poseycorp’s newsletter - subscribe here. Every election season we are treated to dozens of examples of how NOT to behave as a spokesperson.  The reporter/debate … [Read more...] about Be a human

Everyone wants to be seen

Lisa Poulson / August 18, 2020 / Communication, Customer Care, Evangelism, Internal Communications, Leadership, Media Spokesperson, Messaging, Persuasion, Public Speaking /

Communication, Spokesperson, Customer Care, Evangelism, Internal Communications, Leadership, Media Spokesperson, Messaging, Persuasion, Public Speaking

poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here!   In 2020, we’re all being called to find internal resources of … [Read more...] about Everyone wants to be seen

Hard but worth it

Lisa Poulson / August 4, 2020 / Communication, Evangelism, Media Spokesperson, Messaging, Persuasion, Public Speaking, Spokesperson /

Communications, Spokesperson, Evangelism, Media Spokesperson, Messaging, Persuasion, Public Speaking

poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here!   Just to be clear, I’ve never said that being a great … [Read more...] about Hard but worth it

Say I Don’t Know

Lisa Poulson / June 30, 2020 / Communication, Evangelism, Internal Communications, Leadership, Media Spokesperson, Persuasion, Public Relations, Spokesperson /

Communication, Spokesperson, Evangelism, Internal Communications, Leadership, Media Spokesperson, Persuasion, Public Relations

poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here! When it comes to the virus and the economy, there are so many questions … [Read more...] about Say I Don’t Know

What you practice grows stronger

Lisa Poulson / March 3, 2020 / Media Spokesperson, Public Speaking, Spokesperson /

Spokesperson Media Spokesperson Public Speaking

poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here!   I’ve just read Dr. Shauna Shapiro’s great new book, Good … [Read more...] about What you practice grows stronger

A Kabuki dance

Lisa Poulson / February 18, 2020 / Communication, Evangelism, Media Spokesperson, Persuasion, Spokesperson /

Communication Spokesperson Evangelism Media Spokesperson Persuasion

poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here!  A media interview looks like a normal conversation, but it’s really a … [Read more...] about A Kabuki dance

What you’re great at is getting in your way

Lisa Poulson / February 4, 2020 / Communication, Media Spokesperson, Spokesperson /

Communication Spokesperson Evangelism Media Spokesperson Persuasion

poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here! I media train a lot of sales people. They’re great talkers, ready with … [Read more...] about What you’re great at is getting in your way

Never show up alone

Lisa Poulson / November 19, 2019 / Communication, Media Spokesperson, Messaging, Public Relations /

Communication, Media Spokes person, Messaging, Public Relations

It’s not your fault that reporters are skeptical. For decades, exuberant founders and CEOs have exaggerated the prospects of their companies. This doesn’t only happen in tiny start-ups, it happens in huge multinational companies as well.  That’s … [Read more...] about Never show up alone

Planning matters

Lisa Poulson / November 5, 2019 / Communication, Media Spokesperson, Messaging, Public Relations /

Communication, Media Spokes person, Messaging, Public Relations

If you want to do a terrible media interview, don’t have a plan. Don’t be clear about your business objective, don’t define a communications objective that will help you achieve your business objective, and definitely don’t have messages or proof … [Read more...] about Planning matters

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