I give a lot of advice on how to come up with great ideas and great messages. But how do you know when you’re there? You know your vision and message are on the money when: Your audiences listen to your message and ask for more content. You … [Read more...] about Do I have a good idea?
Why can’t they see me?
The 2021 Edelman Trust Barometer found that 56 percent of respondents believe business leaders are “purposely trying to mislead people by saying things they know are false”. But you are not like the other business leaders that are lying! You are a … [Read more...] about Why can’t they see me?
Who’s with you?
A majority of people believe business leaders are “purposely trying to mislead people by saying things they know are false”, according to the 2021 Edelman Trust Barometer. This is not good for you, business leader. But instead of raging that you’re a … [Read more...] about Who’s with you?
It’s not your fault
People don’t trust corporations. The 2021 Edelman Trust Barometer found that 56 percent of respondents believe business leaders are “purposely trying to mislead people by saying things they know are false”. I think that’s called lying. Ouch. When … [Read more...] about It’s not your fault
Everyone wants to be seen
poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here! In 2020, we’re all being called to find internal resources of … [Read more...] about Everyone wants to be seen
Hard but worth it
poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here! Just to be clear, I’ve never said that being a great … [Read more...] about Hard but worth it
Why do you care?
poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here! Dominic Walliman’s TEDx Talk Quantum Physics for Seven Year … [Read more...] about Why do you care?
Big ideas, small sentences
poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here! Dominic Walliman’s TEDx Talk Quantum Physics for Seven Year … [Read more...] about Big ideas, small sentences
Never show up alone
It’s not your fault that reporters are skeptical. For decades, exuberant founders and CEOs have exaggerated the prospects of their companies. This doesn’t only happen in tiny start-ups, it happens in huge multinational companies as well. That’s … [Read more...] about Never show up alone
Planning matters
If you want to do a terrible media interview, don’t have a plan. Don’t be clear about your business objective, don’t define a communications objective that will help you achieve your business objective, and definitely don’t have messages or proof … [Read more...] about Planning matters
