powerful counsel | powerful messages | powerful conversations
poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here! When it comes to the virus and the economy, there are so many questions … [Read more...] about Say I Don’t Know
It’s not your fault that reporters are skeptical. For decades, exuberant founders and CEOs have exaggerated the prospects of their companies. This doesn’t only happen in tiny start-ups, it happens in huge multinational companies as well. That’s … [Read more...] about Never show up alone
If you want to do a terrible media interview, don’t have a plan. Don’t be clear about your business objective, don’t define a communications objective that will help you achieve your business objective, and definitely don’t have messages or proof … [Read more...] about Planning matters
Let’s start the year with my favorite maxim about media relations - “It’s all about the River of Money.” This post, the most popular poseyblog of 2017, deserves a reprinting as we all start thinking about PR in 2019! Thirty years in tech PR taught … [Read more...] about The River of Money
This June we’re debunking common myths about PR on poseyblog. The role of PR in the sales – especially business to business sales - is something that causes people so much angst. So let’s dive into it. Huge PR Myth #4: Press coverage is essential to … [Read more...] about Amazing or useless? PR can be both
Public relations stirs up powerful emotions – it’s a rare CEO who isn’t totally captivated by her picture on the cover of Wired Magazine. I’m not a PR person anymore, but I was one for 25 years. So, to help the companies dying for great coverage and … [Read more...] about Influence, not control!
Even if you have an amazing company, a wonderful story to tell and artful messages and soundbites to tell it, you need more to get any decent reporter to write about you. You need third party validation - customer references, independent data, … [Read more...] about Don’t assume they’ll believe you
OK future great communicators! You’ve done a ton of work on creating and testing your message, really learning your audiences and building out a great communications plan. Now you’re ready to execute. Who will help you?? There are a ton of PR … [Read more...] about Getting started: Getting help
A communications plan is many things. It’s a thoughtful schedule. It’s a matrix of interdependencies. It’s a To Do List. Every good communications plan includes an objective, strategy and tactics. Your objective must be a business objective. … [Read more...] about Getting started: Create your plan
OK, Magellan! You’ve identified your audiences and their concerns. You’ve mapped the new planet that your audiences inhabit. You’re learning a ton. You’re ready to test the messages you’ve created. Our world is noisy, chaotic and … [Read more...] about Getting started: Test your message
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