As you defined your goals for 2021, I hope you included becoming a great communicator! Because you know nothing will serve you and your vision better than developing exceptional communication skills! So what’s on the menu first? Your most … [Read more...] about What will you master in 2021?
Should I let this reporter interrupt me?
poseyblog is short. On purpose! You can always get more depth and resources in poseycorp’s newsletter - subscribe here. Reporters can be super impatient. Sometimes they burst in with a question while you’re mid sentence. Should you let them … [Read more...] about Should I let this reporter interrupt me?
Be a human
poseyblog is short. On purpose! You can always get more depth and resources in poseycorp’s newsletter - subscribe here. Every election season we are treated to dozens of examples of how NOT to behave as a spokesperson. The reporter/debate … [Read more...] about Be a human
Say I Don’t Know
poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here! When it comes to the virus and the economy, there are so many questions … [Read more...] about Say I Don’t Know
Never show up alone
It’s not your fault that reporters are skeptical. For decades, exuberant founders and CEOs have exaggerated the prospects of their companies. This doesn’t only happen in tiny start-ups, it happens in huge multinational companies as well. That’s … [Read more...] about Never show up alone
Planning matters
If you want to do a terrible media interview, don’t have a plan. Don’t be clear about your business objective, don’t define a communications objective that will help you achieve your business objective, and definitely don’t have messages or proof … [Read more...] about Planning matters
The River of Money
Let’s start the year with my favorite maxim about media relations - “It’s all about the River of Money.” This post, the most popular poseyblog of 2017, deserves a reprinting as we all start thinking about PR in 2019! Thirty years in tech PR taught … [Read more...] about The River of Money
Amazing or useless? PR can be both
This June we’re debunking common myths about PR on poseyblog. The role of PR in the sales – especially business to business sales - is something that causes people so much angst. So let’s dive into it. Huge PR Myth #4: Press coverage is essential to … [Read more...] about Amazing or useless? PR can be both
Influence, not control!
Public relations stirs up powerful emotions – it’s a rare CEO who isn’t totally captivated by her picture on the cover of Wired Magazine. I’m not a PR person anymore, but I was one for 25 years. So, to help the companies dying for great coverage and … [Read more...] about Influence, not control!
Don’t assume they’ll believe you
Even if you have an amazing company, a wonderful story to tell and artful messages and soundbites to tell it, you need more to get any decent reporter to write about you. You need third party validation - customer references, independent data, … [Read more...] about Don’t assume they’ll believe you
